The Business of UX - Panel Discussion

This is a past event

84 people went

Location image of event venue


The Business of UX - Panel Discussion

Looking for insights into how businesses are incorporating UX into strategic plans and product strategy? Want some inspiration to influence the role of UX in your business or organization? Join us and gather insights and guidance from our panelists on their experiences with the business of UX in their organizations.

We'll get started at 6:30 with some mingling, light snacks and drinks, and will begin the moderated panel discussion at 7:00.


Alan Clark (, OrderUp: Alan has a wide range of experience in both engineering and design. He spends his days at OrderUp, a Baltimore based start-up that was acquired by Groupon in 2015. As Product Design Manager, Alan leads the effort to create delightful experiences for restaurants, delivery drivers, and hungry customers.

Cathy Lu (, AOL: Cathy leads a small team of UI/UX designers at AOL Platforms. She hopes to bring impact, simplicity and delight to users through the platform UI her team supports. She develops fresh and consistent design that integrate business goals and user needs with an in-depth understanding of the latest web technologies available to different screens and devices. She enjoys traveling, cooking and reading up on the latest green technologies when she is not scribbling another design idea.

Scott Messinger (, Common Curriculum: Originally from Portland, Oregon, Scott moved to the east coast for college and stayed to teach 1st grade in the Baltimore Public School System. After 4 years in the classroom, he left to start Common Curriculum, a real time, collaborative lesson planner that helps teachers save hours and hours of time writing lessons.

Amy Rubino (, Under Armour: Amy started her career as a visual designer before moving into user experience design. She earned her Masters in Interaction Design and Information Architecture from the University of Baltimore and has since worked with universities, non-profits, government agencies and commercial companies to build better web experiences. As a UX Manager at Under Armour, Amy currently leads the effort to create intuitive and delightful shopping experiences on Under Amour’s U.S. and international e-commerce websites.

Brigitte Warner (, Allovue: Brigitte taught math and technology in Baltimore City schools before working as a software developer at Allovue, where she now builds financial software for school districts. She uses her domain knowledge to tailor the user experience for the specific needs of Chief Financial Officers and principals.

Aaron Watkins (, Johns Hopkins Medicine: Aaron has been leading Johns Hopkins Medicine’s first integrated strategic team of Internet and digital professionals since December 2007. As the Director of Internet Strategy, Aaron leads the Internet Strategy & Web Services Team in the creation and execution of a comprehensive online strategy including content creation and development, user-centered design and development, Internet marketing and social engagement, and data-driven performance analysis. Previously, Aaron has led enterprise-wide web and application development projects for several medical non-profits, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore, where his team's work won a 2005 Webby Award.

Moderator: Catharine Robertson (