How can you generate sales leads via blogging?
Dayna Rothman (@dayroth (https://twitter.com/dayroth)) knows. She's author of the book "Lead Generation for Dummies," led content marketing at Marketo and is currently Director of Content Marketing at EverString (http://www.everstring.com/).
1) Meet and Greet (15 minutes)
2) Dayna's presentation (30-45 minutes)
3) Q&A and networking (15+ minutes)
A few lucky attendees will receive a free copy of Dayna's book, "Lead Generation for Dummies (http://www.amazon.com/Lead-Generation-Dummies-Dayna-Rothman/dp/111881617X)."
Dayna is Director of Content Marketing at EverString, a leading predictive marketing platform, where she leads content strategy and creation. Prior to EverString, Dayna lead content marketing at Marketo where she created a scalable content engine that educated customers, drove demand, and fueled the Marketo marketing team.
Additionally, she authored the book Lead Generation for Dummies and has authored numerous Lynda.com/LinkedIn courses including Content Marketing Fundamentals and Blogging for Business.