[PRESENTATION] Blogging for Lead Generation

This is a past event

13 people went


155 Bovet Road, Suite 201 · San Mateo, CA

How to find us

Sign in on the first floor, then come up to Suite 201 on the second floor

Location image of event venue


How can you generate sales leads via blogging?

Dayna Rothman (@dayroth (https://twitter.com/dayroth)) knows. She's author of the book "Lead Generation for Dummies," led content marketing at Marketo and is currently Director of Content Marketing at EverString (http://www.everstring.com/).


1) Meet and Greet (15 minutes)
2) Dayna's presentation (30-45 minutes)
3) Q&A and networking (15+ minutes)


A few lucky attendees will receive a free copy of Dayna's book, "Lead Generation for Dummies (http://www.amazon.com/Lead-Generation-Dummies-Dayna-Rothman/dp/111881617X)."

About Dayna:

Dayna is Director of Content Marketing at EverString, a leading predictive marketing platform, where she leads content strategy and creation. Prior to EverString, Dayna lead content marketing at Marketo where she created a scalable content engine that educated customers, drove demand, and fueled the Marketo marketing team.

Additionally, she authored the book Lead Generation for Dummies and has authored numerous Lynda.com/LinkedIn courses including Content Marketing Fundamentals and Blogging for Business.