Christine Crandell, Author of the Sellers' Compass(R) at New Business Strategies, will share how to quickly decode your customers' engagement expectations and those decision trigger points that impact your sales cycle.
This is a 90-minute, hands-on workshop on creating customer journey maps, relevant to both B2B and B2C.
Journey mapping is the first step to becoming a customer aligned organization that differentiates its brand on customer experience.
The Sellers' Compass is a journey model that is time-proven to be valid across industries ranging from high tech, financial services, retail, manufacturing, distribution to higher education and ecommerce.
We'll have pizza and networking from 6:30 to 7pm. The workshop runs from 7pm to 8:30pm.