Past Meetup

Bay Area UXPA Meeting: How to apply Product Thinking to UX Design

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Nikkel Blaase is a product & interaction designer from Hamburg, Germany, who works at XING. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »product thinking« to the world of product development to see more successful products tailored to people’s needs. Nikkel is also the founder of the Design Made For You studio. You can see some of his articles on Medium

https://medium.com/@jaf_designer

­, and on FastCoDesign

http://www.fastcodesign.com/3055429/how-to-avoi... (http://www.fastcodesign.com/3055429/how-to-avoid-making-products-no-one-wants)

­.

Please join us for this month's UXPA meeting, hosted by TATA Consulting. There will be no snacks at this meeting.

Please be aware that most companies require everyone to sign an NDA before they enter the building, and so we will need your full name and email address in advance. We expect this meeting to be very popular, and will maintain a wait list. If you sign up and then are unable to attend, please cancel so that someone else can come. Thanks!

Agenda:

6:00 - 7:00: Networking and refreshments

7:00 - 7:15: Chapter announcements.

7:15 - 8:15: Product Design: Nikkel Blaase

8:15 - 8:45: Socializing & Networking

Topic: Nikkel Blaase introduces »product thinking« as an advanced mindset applied to UX design. Before designing a user experience and investing time and en

n this talk Nikkel Blaase introduces »product thinking« as an advanced mindset applied to UX design. Before designing a user experience and investing time and energy, product thinking can discern whether the experience is worth using.

Designers need to understand the user experience as a whole, not purely as the design of features. The core user experience is the job for which users "hire" the product. Identifying these jobs that a product solves is to identify the core user experience. Designers need to start thinking in terms of the product first, and the features afterwards.

Sitting at the intersection between user experience and product management, product thinking gives designers the ability to build the right features for the right people. It makes sure designers tackle real user problems, uncovers the job-to-be-done, and reduces the risk of building something nobody wants. Approaching product development with this mindset enables UX designers to ask the right questions, to build the right features, and to communicate with stakeholders more efficiently.

After introducing product thinking Nikkel shows how to apply this mindset to product development and design, goes through the main benefits of using it, and discusses possible pitfalls. Learn more about why product thinking is the next big thing in UX design here:

https://medium.com/@jaf_designer/why-product-thi... (https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe)

Bio: Nikkel Blaase is a product & interaction designer from Hamburg, Germany, who works at XING. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »product thinking« to the world of product development to see more successful products tailored to people’s needs. Nikkel is also the founder of the Design Made For You studio. You can see some of his articles on Medium https://medium.com/@jaf_designer ­, and on FastCoDesign http://www.fastcodesign.com/3055429/how-to-avoi... (http://www.fastcodesign.com/3055429/how-to-avoid-making-products-no-one-wants)­.