It seems that Social Media is the latest darling of corporations. Wherever you turn, a new Twitter or Community is popping up, or a Facebook page is being deployed. The speed at which is all being released leaves almost no time for the important work of strategy and measurement. The end result is either unsatisfied expectations due to poor or no measurement, or utter confusion as to what metrics are important and how to track them.
A new breed of measurement and analytics solutions has come up in the market. Known as Social Media Monitors, they track all the relevant information for a brand, and display in very powerful, interactive dashboards and reports that also allows for integration into the corporate data warehouse for end-to-end tracking of the Social Media metrics.
Radian6 is the de-facto market leader in this new market, and the one that has built-in integrations with a large number of vendors that provide enterprise applications and social software. In this fast-paced, very informative panel they will answer the following questions:
* what is the difference between a social media metric and a regular one?
*why do you have to measure and justify a social media deployment?
* how can you track an end-to-end process with social components?
* what are you going to do with the data you collect?
Amber Naslund is a social media and marketing crackerjack and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management, customer engagement, and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online.
Gourmet Dinner/Wine is included!
$20 in advance, $30 at the door