The Top Cannabis Marketing Trends of 2018 & What You Need To Know For 2019

This is a past event

23 people went

Location image of event venue

Details

The Top Cannabis Marketing Trends of 2018 & What You Need To Know For 2019

Tickets must be purchased on Eventbrite -->
https://www.eventbrite.com/e/the-top-cannabis-marketing-trends-of-2018-what-you-need-to-know-for-2019-tickets-53111571139
**Prices go up at the door so reserve your space in advance**

2018 was a year for the history books. From California’s first adult-use sales on January 1 to the packaging and labeling regulation changes in July, cannabis entrepreneurs have been working as hard as ever to stay on top of an increasingly competitive, regulated, and normalized market. How do the top brands do it? You’ll hear from marketing, product, and tech experts at the forefront of the cannabis industry during this informative panel discussion with CMA’s California Director, Victor Pinho. The discussion will cover the top trends of 2018 and we’ll hear about what these leaders predict you need to know for next year.

There will be time for an audience Q&A at the end of the discussion. Snacks and refreshments will be provided. Ticket prices go up at the door, so reserve your space in advance. Please join CMA's Bay Area Chapter for this informative and fun meeting!

6:30 - 6:45 Doors Open

6:45 - 8:00 Panel and Q&A

8:00 - 9:00 Open Networking

#CMABayArea

About Our Panelists:

Luna Stower, Director of Marketing & Client Relations, Jetty Extracts

A life-long advocate for the plant & people, Luna Stower has been informally involved in the "traditional market" of Cannabis since 1996. Her passion lies in patient education, brand architecture and authentic, responsible representations of Cannabis in both mainstream and niche markets.

She has been a leading force in the new formalized Industry as a sales & marketing lead for several CA brands (Jetty Extracts, Pura Vida, Jane's Brew, Quim Rock, and tech platforms). As co-chair of the Bay Area Women Grow Chapter, she hosted several networking events, high-end infused dinner parties, and "Budtender Bash" Industry Appreciation Events featuring world-class performers & artists from around the globe.

She's attended several CMA events & is honored and thrilled to participate in another fabulous event!

David Hua, CEO & Co-Founder, Meadow

David Hua is an entrepreneur, marketer, problem solver, and advocate for progressive cannabis. In 2014 Hua co-founded Meadow, a cannabis technology company and Y-Combinator's first start-up to operate in the cannabis space. Meadow is powering California cannabis with a full software suite for dispensaries.

Leslie Stern, Ingrid Marketing

Leslie Stern is a dynamic business person with over 25 years’ experience marketing innovative products and services, and a passion to help people. As a founding partner of Ingrid Marketing, a Marketing and PR consultancy for companies in the cannabis space, she is proud to be part of the birth of this exciting new industry. Leslie has worked to launch new cannabis brands in California such as PLUS Products, Dr. Kerklaan Therapeutics, and LaGrandeur, as well as cultivators, dispensaries and industry service organizations. She is especially involved in supporting women- and minority-owned cannabis businesses. In her previous life as a software marketer, Leslie worked for blue-chip companies such as Oracle, HP, and Check Point Software. Leslie holds a B.A. in Computer Science and English Literature from U.C. Berkeley, and an M.B.A. in Marketing and Finance from UCLA. Leslie is also an avid poker player and devout Bruce Springsteen super-fan.

Daniel Stein, CEO, EVB

Self-proclaimed “stagna-phobe” Daniel Stein is terrified of standing still, which explains his position at the helm of EVB, a company behind innovative, integrated brand campaigns seen by billions of consumers. When Daniel co-founded the agency 17 years ago, he chose the name Evolution Bureau because it “gives us permission to change” and acknowledges that the ways that people connect, relate and find meaning in the world always are shifting.