• Cannabis Marketing Association's Membership Kick-Off Mixer —San Francisco (FREE)

    RSVP HERE: https://thecannabismarketingassociation.com/eventbrite-event/cannabis-marketing-associations-membership-kick-off-mixer-san-francisco/ Join the Cannabis Marketing Association on Thursday, April 11th at 6:00 pm for our 2019 Membership Kick-Off Mixer! This event will bring together the Bay Area's top cannabis marketing professionals to celebrate CMA's national launch. Come mix and mingle with the cannabis industry and learn more about what a Cannabis Marketing Association membership can provide for your business. Zeitgeist Beer Garden is located at 199 Valencia Street in San Francisco's Mission District. Drinks and entrees are not included. Please join us for an evening of networking, connection, and fun after work! Learn more about CMA at www.thecannabismarketingassociation.com Please email [masked] for sponsorship information. Tags Things To Do In San Francisco, CA Networking Business Share With Friends Facebook Facebook Messenger LinkedIn Twitter email

  • The Top Cannabis Marketing Trends of 2018 & What You Need To Know For 2019

    The Top Cannabis Marketing Trends of 2018 & What You Need To Know For 2019 Tickets must be purchased on Eventbrite --> https://www.eventbrite.com/e/the-top-cannabis-marketing-trends-of-2018-what-you-need-to-know-for-2019-tickets-53111571139 **Prices go up at the door so reserve your space in advance** 2018 was a year for the history books. From California’s first adult-use sales on January 1 to the packaging and labeling regulation changes in July, cannabis entrepreneurs have been working as hard as ever to stay on top of an increasingly competitive, regulated, and normalized market. How do the top brands do it? You’ll hear from marketing, product, and tech experts at the forefront of the cannabis industry during this informative panel discussion with CMA’s California Director, Victor Pinho. The discussion will cover the top trends of 2018 and we’ll hear about what these leaders predict you need to know for next year. There will be time for an audience Q&A at the end of the discussion. Snacks and refreshments will be provided. Ticket prices go up at the door, so reserve your space in advance. Please join CMA's Bay Area Chapter for this informative and fun meeting! 6:30 - 6:45 Doors Open 6:45 - 8:00 Panel and Q&A 8:00 - 9:00 Open Networking #CMABayArea About Our Panelists: Luna Stower, Director of Marketing & Client Relations, Jetty Extracts A life-long advocate for the plant & people, Luna Stower has been informally involved in the "traditional market" of Cannabis since 1996. Her passion lies in patient education, brand architecture and authentic, responsible representations of Cannabis in both mainstream and niche markets. She has been a leading force in the new formalized Industry as a sales & marketing lead for several CA brands (Jetty Extracts, Pura Vida, Jane's Brew, Quim Rock, and tech platforms). As co-chair of the Bay Area Women Grow Chapter, she hosted several networking events, high-end infused dinner parties, and "Budtender Bash" Industry Appreciation Events featuring world-class performers & artists from around the globe. She's attended several CMA events & is honored and thrilled to participate in another fabulous event! David Hua, CEO & Co-Founder, Meadow David Hua is an entrepreneur, marketer, problem solver, and advocate for progressive cannabis. In 2014 Hua co-founded Meadow, a cannabis technology company and Y-Combinator's first start-up to operate in the cannabis space. Meadow is powering California cannabis with a full software suite for dispensaries. Leslie Stern, Ingrid Marketing Leslie Stern is a dynamic business person with over 25 years’ experience marketing innovative products and services, and a passion to help people. As a founding partner of Ingrid Marketing, a Marketing and PR consultancy for companies in the cannabis space, she is proud to be part of the birth of this exciting new industry. Leslie has worked to launch new cannabis brands in California such as PLUS Products, Dr. Kerklaan Therapeutics, and LaGrandeur, as well as cultivators, dispensaries and industry service organizations. She is especially involved in supporting women- and minority-owned cannabis businesses. In her previous life as a software marketer, Leslie worked for blue-chip companies such as Oracle, HP, and Check Point Software. Leslie holds a B.A. in Computer Science and English Literature from U.C. Berkeley, and an M.B.A. in Marketing and Finance from UCLA. Leslie is also an avid poker player and devout Bruce Springsteen super-fan. Daniel Stein, CEO, EVB Self-proclaimed “stagna-phobe” Daniel Stein is terrified of standing still, which explains his position at the helm of EVB, a company behind innovative, integrated brand campaigns seen by billions of consumers. When Daniel co-founded the agency 17 years ago, he chose the name Evolution Bureau because it “gives us permission to change” and acknowledges that the ways that people connect, relate and find meaning in the world always are shifting.

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  • CANCELLED -- CMA Bay Area June Meeting: Tuesday, June 19

    WeWork City Center

    This event has been CANCELLED. Please check back next month. We'd love your feedback. Please let us know what type of content you're interested in seeing. CMA's survey takes three minutes and survey respondents will be entered to win a $50 Amazon Gift Card. https://docs.google.com/forms/d/e/1FAIpQLSdNuBq6k0hDGnLRPmUn7QIipU3zLLSN_79hYV09xCDeER3ckA/viewform

  • CMA Presents: Building Brands — The Importance Of Good Design (May 22)

    Please join CMA for this panel discussion on DESIGN. Tickets must be purchased here --> https://www.eventbrite.com/e/cma-presents-building-brands-the-importance-of-good-design-tickets-45948902404 Building Brands - The Importance of Good Design As the cannabis industry grows and matures, 'design' will play a huge role in differentiating brands at retail. From innovative product design to packaging and user experience, the way that brands look and work may be the single biggest factor that leads to a new consumer's decision to buy. Join our panel of industry experts who have all built successful brands with an eye for high-quality design and user experience. Are there lessons that can be learned from traditional consumer packaged goods? How do we overcome the clunkiness of the packaging regulation? Can products be over-designed / over-packaged? Why does everyone want to be the "Apple" of cannabis? Is product quality important to new consumers? Panelists: - Christopher Peak, Owner & CEO at Pratt Launch & Former Head of Retail Design & Direct Sourcing, Apple Inc. - Rosa Ziebell, SVP Marketing, Eaze - Brian Wallace, Founder, Endorfin Foods Moderator: David Downs, Award-Winning Journalist & Author There will be time for an audience Q&A at the end of the discussion. Snacks and refreshments will be provided. Ticket prices go up at the door, so reserve your space in advance. Please join CMA's Bay Area Chapter for this informative and fun meeting! 6:00 - 6:15 Doors Open 6:15 - 7:15 Panel and Q&A 7:15 - 8:00 Open Networking #CMABayArea About Our Panelists: David Downs, Award-Winning Journalist David Downs is an award-winning journalist and best-selling author who covers cannabis policy and legalization. As the cannabis editor at the San Francisco Chronicle, he founded GreenState.com. Downs is the co-author of the new crop science book Marijuana Harvest (2017) by Ed Rosenthal and David Downs. He has guest lectured at Loyola Law School, and UC Berkeley Extension, and shared in a 2018 Scripps Howard Award for Breaking News for his “Wine Country Fires” reporting. Rosa Ziebell, SVP Marketing, Eaze Rosa Ziebell is a consumer marketer that builds brands and demand for consumer products and services. She is currently the SVP, Marketing at Eaze Solutions, growing the awareness of the Brand as the company expands into new markets across California. Her first foray into the cannabis industry was as the consulting CMO at Pax Labs. She has fallen in love with this industry and helping educate consumers about the benefits of cannabis. Rosa Ziebell lives in Oakland with her husband and son. She grew up in SF and attended UC Berkeley, University of Chicago and Harvard Business School Christopher Peak, CEO, Pratt Launch Christopher Peak is known internationally for his leadership and innovation. Changing the playing field across several industries, this creative executive delivers dynamic results for global brands. A former executive for Apple Retail, he has successfully navigated the world of real estate, business development, design, construction, architecture, manufacturing, and sourcing. His tenacious drive has consistently translated into powerful results at Apple inc, Universal Studios, and Michelle Kaufmann design. Brian Wallace, Founder, Endorfin Foods Brian's passion for ethnobotany led him to chocolate, aka Theobroma cacao, which translated from Latin literally means "the food of the gods". Through years of courses and travels around the globe, Brian learned to unite his love for wildcrafting with the technical savvy required to make great chocolate, which is currently what you'll find him doing nearly every waking moment. Brian believes in nourishing the mind, body, and spirit through all things cacao, and his current mission in life is to spread the chocolate gospel everywhere he goes. Tickets --> https://www.eventbrite.com/e/cma-presents-building-brands-the-importance-of-good-design-tickets-45948902404

  • CMA Presents: Building A Successful Brand From Scratch

    WeWork - Civic Center

    $15.00

    Please save the date for Building a Brand From Scratch — a panel discussion on April 25th at WeWork Civic Center at 6:00 pm. Tickets must be purchased on Eventbrite: https://www.eventbrite.com/e/building-a-brand-from-scratch-with-the-cannabis-marketing-association-tickets-45073844081 Cannabis Marketing Association presents Developing Brands from Scratch, a panel discussion with industry experts. Panelists: - Daniel Zaturanksy, Co-Founder & COO at Powtoon - Devon Tackles, Content Marketing Manager at DroneDeploy - Lauren Vasquez, Cannabis Business Attorney & Social Entrepreneur During this monthly Cannabis Marketing Association meeting, branding experts from inside and outside the industry will speak about building brands from the ground up. - What are the most important aspects of brand building for startups to consider? - What can you do with a limited budget? - How can your brand stick out from the competition? - What are the "Dos & Don'ts" of building a brand with long-term value? These types of questions will be addressed by this panel of experts. There will be time for an audience Q&A at the end of the discussion. Snacks and refreshments will be provided. Please join CMA's Bay Area Chapter for this informative and fun meeting! 6:00 - 6:15 Doors Open 6:15 - 7:15 Panel and Q&A 7:15 - 8:00 Open Networking Panelist Bios Daniel Zaturanksy, Co-Founder & COO of Powtoon — the leading DIY platform for creating short animations, videos and presentations. Powtoon has grown rapidly from a bootstrapped, seed-funded company in 2012, to one with 80 employees, 20 million users, and $10M in ARR serving 95% of Fortune 500 companies. I bring expertise in business development, operations, Online marketing and personal growth. I love to be involved and help others to achieve their business and life goals. Lauren Vazquez is the Fired Up Lawyer. She is a cannabis business attorney and social entrepreneur who has worked for over a decade to end cannabis prohibition and advance alternatives to the failed war on drugs. Lauren has practiced cannabis business law since 2009 and entered private practice in 2011. She has advised numerous cannabis companies and organizations. Lauren is a Professor at Oaksterdam University and previously served as the National Deputy Director of Communications for the Marijuana Policy Project. In 2016, Lauren was a Senior Advisor and statewide leader of the successful Prop 64 Campaign that legalized cannabis in California. Devon Tackles, Content Marketing Manager at DroneDeploy Devon leads content marketing at DroneDeploy, the world’s largest software platform for commercial drones. He is a San Francisco-based marketing professional with seven years experience working to develop creative online, print, and digital marketing content that increases brand awareness and enhances customer engagement. When Devon is not creating content, he enjoys backpacking, photography, and spending time with his dog. Tickets: https://www.eventbrite.com/e/building-a-brand-from-scratch-with-the-cannabis-marketing-association-tickets-45073844081

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  • Cannabis Marketing Association presents Ask Me Anything with Industry Leaders

    Cannabis Marketing Association presents Ask Me Anything with Industry Leaders Have you ever had questions that only cannabis industry leaders can answer? Are you curious about how they reached success? Do you wonder what they think about the future of the industry? Now is your chance! Join the Cannabis Marketing Association (CMA) on Monday, January 22nd at 6:00 pm at WeWork Montgomery Station for a panel of industry experts who will be answering audience questions and discussing the current environment and predictions for the future of the cannabis industry. Moderator Victor Pinho, the California Director for CMA, will be collecting your questions from 6:00 - 6:30 pm. The panel question and answer session begins at 6:30. *This is a paid, ticketed event. Tickets can be purchased on Eventbrite. Prices go up at the door, so get your early bird tickets before it's too late.* (https://www.eventbrite.com/preview?eid=42302370529) Agenda 6:00 - 6:30 pm Doors open, mingling, snacking, question submission period. No more questions will be accepted after 6:30 pm. 6:30 - 7:30 pm Panelists answer AMA questions 7:30 - 8:30 pm Open networking Panelists: - Seibo Shen, Founder & CEO, VapeXhale - Ashleigh Castro, Contributor & Photographer, DOPE Magazine - Jason Rosenberg, Marketing & Advertising Professional - Amber Senter, CEO at Leisure Life and Co-Founder and Executive Director at Supernova Women - Jimi Devine, Contributing Writer, GreenState.com & Staff Writer, Cannabis Now Magazine - Ellen Holland, Senior Editor, Cannabis Now Magazine *This is a paid, ticketed event. Tickets can be purchased on Eventbrite. Prices go up at the door, so get your early bird tickets before it's too late.* (https://www.eventbrite.com/preview?eid=42302370529) Panelist Bios Seibo Shen After a successful career in a number of revenue-generating roles in the Silicon Valley with 4 successful exits (Data.com, Successfactors, E2open, Yammer) Seibo Shen founded VapeXhale in 2010 and has served as CEO since the company's inception. An active leader in the vaporizer community, Seibo works closely with VapeXhale's product team to shape the technology behind the company's products. Ashleigh Castro A well rounded content professional in multiple mediums including photography, writing and video. Ashleigh's interests started with portrait, music and anti-war march rally documentary photography. Cannabis and product photography were added to her portfolio while freelancing for DOPE Magazine during a time of political shift and legalization. A 21st Century Wild West had on-boarded on the founding team for DOPE and trekking around California and managing content for the growing magazine. She developed a love for photographing cannabis gardens, edibles and hash on the adventure. Having left the career based magazine management job, she is now able to focus back on photography with a new perspective and direct focus. Jason Rosenberg Known and heralded for his out of the box ideas, Jason Rosenberg has been a creative marketing and advertising executive for the past 15 years working for such media powerhouses as Clearchannel, Scripps, Hearst, and McClatchey. After successfully starting and selling his own marketing firm, he went on to build DOPE Magazine in Northern California from nothing into one of the highest ad revenue grossing magazines in the cannabis industry. Jimi Devine I've been involved with cannabis reform since 2005, and worked in the Berkeley cannabis industry since 2009. You can find my writings on cannabis products and policy in the San Francisco Chronicle, The Boston Globe, The Hill, The Chronicle of High Education, Cannabis Now Magazine, GreenState.com, Marijuana.com, 7x7 Magazine, and in Ed Rosenthal's recent book This Bud's for You where I contributed the CBD section. Ellen Holland Ellen Holland started working at Cannabis Now Magazine on April 21st because she was busy on 420. Holland is the senior editor at Cannabis Now and has also been featured on AlterNet, Reset.me and The San Francisco Chronicle's Green State. She served as the chief editor of the Big Book of Buds Greatest Hits as well as This Bud's for You with the legendary guru of ganja, Ed Rosenthal. Amber Senter

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  • Distilling the Regs: What California's New Rules on Cannabis Mean for Marketing

    ----> Get your tickets on Eventbrite, here. (https://www.eventbrite.com/e/distilling-the-regs-what-californias-new-rules-on-cannabis-mean-for-marketing-tickets-40979696375) <---- Distilling the Regs: What Will California's New Rules on Cannabis Mean for Marketing? California's cannabis regulators issued their first set of guidelines on November 16th. With less than 30 days until application season opens on January 1st, existing--and hopeful--operators of licensed cannabis businesses are scrambling to read, interpret, and implement the necessary changes to their operating models. Join us this Monday, December 4th for a moderated discussion on these new regulations and how they stand to impact cannabis marketing efforts in a post-Prop-64 world. ----> Get your tickets on Eventbrite, here. (https://www.eventbrite.com/e/distilling-the-regs-what-californias-new-rules-on-cannabis-mean-for-marketing-tickets-40979696375) <---- Special Guest Panelists David Kaufman Founding Partner, Director of Outreach for Proposition 64 As statewide partnership director and director of outreach for Proposition 64, David Kaufman helped cultivate the largest coalition of cannabis businesses and advocacy groups ever assembled in California politics. Kaufman traveled across the state to engage and organize industry leaders to help pass marijuana legalization by the largest margin in U.S. history. Prior to Prop 64, Kaufman worked in fundraising and development for FWD.us (http://fwd.us/), the most well-funded immigration advocacy group in the country. Currently, David serves on the San Francisco Chamber of Commerce Cannabis Working Group, and the Alameda County Cannabis Stakeholders Working Group. A major advocate for cannabis event permitting, in 2017 David secured the first temporary cannabis event permit along with the first city-sanctioned outdoor cannabis sales. David is a graduate of U.C. Berkeley, where he studied American Public Policy. He resides in Oakland and splits his time between Sacramento and Los Angeles. Victor Pinho Coupling a 14-year tenure in cannabis policy reform with a passion for marketing, Victor Pinho has had a long career advocating for, and working in, the cannabis industry. As the Principal of Victor Pinho Consulting and the former Marketing Director for Berkeley Patients Group, the nation's oldest and most influential medical cannabis dispensary, Victor keeps a close eye on the industry and market trends as he works to continuously drive quality and integrity as the industry rapidly expands. Dominic Ripoli, Esq A Lifelong California native, Dominic attended Foothill Elementary in Pittsburg, CA. When his family moved to Antioch, Dominic attended Black Diamond Middle School and graduated from Deer Valley High School. Dominic attended Diablo Valley College before he transferred to Washington DC to attend Howard University. Dominic came back after undergrad to begin his legal career by attending Golden Gate School of Law in San Francisco. Dominic graduated law school in 2015 and ever since has been a legal and political consultant for the California cannabis industry. Moderated by Daniel Stein, Founder/CEO of EVB Self-proclaimed “stagna-phobe” Daniel Stein is terrified of standing still, which explains his position at the helm of EVB, a company behind innovative, integrated brand campaigns seen by billions of consumers. When Daniel co-founded the agency 17 years ago, he chose the name Evolution Bureau because it “gives us permission to change” and acknowledges that the ways that people connect, relate and find meaning in the world always are shifting. EVB always strives to be what Daniel calls “next year’s agency” — the go-to source for ideas that transcend traditional media models and connect with consumers in effective new ways. Prior to founding EVB, Daniel worked in all four industries that constitute the pillars of the agency: public relations, advertising, entertainment and technology. At Time Warner Interactive, he helped create CD-ROMs at a time when that technology was groundbreaking. At Saatchi & Saatchi, he managed work for industry giant Hewlett-Packard. As an executive producer at Anderson & Lembke, his work for Microsoft laid the groundwork for the then-fledgling concept of online advertising. Daniel’s reputation as a innovator led to his meeting and working with Francis Ford Coppola as a virtual studio producer at American Zoetrope. Daniel believes the toughest and most inspiring challenge in advertising is to identify where the creative bar is – and when and how to raise it higher. In that spirit, he is most proud of two things: the incredible work his team creates, and the solid culture of EVB, which inspires employees to work collaboratively and without ego as they seek to make their mark on pop culture. When he’s not pushing the boundaries of advertising, Daniel is an enthusiastic serial hobbyist and family guy. ----> Get your tickets on Eventbrite, here. (https://www.eventbrite.com/e/distilling-the-regs-what-californias-new-rules-on-cannabis-mean-for-marketing-tickets-40979696375) <---- Date: Monday, December 4, 2017 @ 6:30pm Location: EVB 1740 Telegraph Ave Oakland, CA

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  • MJBizCon Las Vegas Event: Margaritas with Marketers

    Margaritaville at the Flamingo

    LAS VEGAS ONLY. There will be no Denver event in November due to the conference. Happy Thanksgiving! __________________________________________________________________________ Come join the Cannabis Marketing Association at Margaritaville at the Flamingo during the #MJBizCon. We're bringing together our network of marketers in Las Vegas for a networking event over a cash bar. The event is free, buy drinks as you please and enjoy the company of your fellow marketers in the industry. We'll be at Margaritaville from 4:00 - 6:00 pm socializing with other conference attendees and getting to know the other CMA chapters while relaxing at the famous Jimmy Buffett's Margaritaville on the Las Vegas Strip. This gathering is designed to be a casual networking event so everyone can enjoy the warm Nevada weather and grab a bite in the early evening. Margaritaville boasts several bars and an outdoor deck so come join us for a fun, lighthearted, social time. Pre-register for this event on Eventbrite.com. (https://www.eventbrite.com/e/cannabis-marketing-association-presents-margaritas-with-marketers-tickets-39855216024) Join the Facebook event and see who else is going. (https://www.facebook.com/events/801009853404570/) About Cannabis Marketing Association The goal of the CMA is to build local communities in which cannabis entrepreneurs can cultivate effective and responsible marketing and PR practices through speaker events, workshops, and networking. **This is a free event. You are responsible for any purchases made. There will be no bar tab or food provided.** If you have any questions please reach out to us at [masked].

  • Advertising in CA's Medicinal and Adult-Use Cannabis Regulation & Safety Act

    This month’s meeting will focus on the new legislation written into the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA). This robust panel of experts will discuss the labeling, marketing, and advertising restrictions written into MAUCRSA and the various pending legislation dealing with labeling, marketing, and advertising. This panel is aimed at helping cannabis business owners understand how the new language impacts their businesses. Join the Bay Area chapter on Monday, August 14th at 6:00pm in Berkeley. Snacks will be provided. Get your tickets in advance and save $5 off the price of admission. Get your early bird tickets and save before Monday on Eventbrite. (https://www.eventbrite.com/e/advertising-in-the-medicinal-and-adult-use-cannabis-regulation-safety-act-tickets-36941161007) $15 advance / $20 day of Panelists: Shabnam Malek | Partner, Brand & Branch LLP, President of the National Cannabis Bar Association She advises clients on domestic and international trademark clearance, registration, and enforcement. She also represents clients in disputes, develops worldwide and domestic expansion strategies, and negotiates and drafts all manner agreements. In addition to trademark law, Shabnam practices promotions law, privacy law, and all things internet. Shabnam has been named a Northern California Rising Star three years in a row by Super Lawyers Magazine. Shabnam can be reached at [masked] or by phone at[masked]. Victor Pinho | Marketing Director, Berkeley Patients Group Coupling a 14-year tenure in cannabis policy reform with a passion for marketing, Victor Pinho has had a long career advocating for, and working in, the cannabis industry. As Marketing Director for Berkeley Patients Group, the nation's oldest and most influential medical cannabis dispensary, Victor keeps a close eye on the industry and market trends as he works to continuously drive quality and integrity as the industry rapidly expands. Ben Bradley | Founder & Director of Operations, California Cannabis Industry Association In 2003, Mr. Bradley started his career in the United States Army serving as a Combat Medic. Upon achieving the rank of Sergeant, he oversaw multiple medical clinics, both in state and overseas until 2007. After leaving the service he went on to consulting and managing multiple promotional and marketing campaigns for a variety of national brands throughout the country. Upon returning to his hometown in Sacramento in 2011, he redirected his focused to follow his passion and became involved with social justice issues impacting local and regional communities in which began researching the impacts public policy reform. Soon after this he joined the founding of the California Cannabis Industry Association in 2013 where he is now the Director of Operations. This panel will be moderated by Lisa Buffo, Founder & CEO of the Cannabis Marketing Association. Lisa also serves as a Founding Member & Co-Chair on the National Cannabis Industry Association's Marketing & Advertising Committee. Get your early bird tickets and save before Monday on Eventbrite. (https://www.eventbrite.com/e/advertising-in-the-medicinal-and-adult-use-cannabis-regulation-safety-act-tickets-36941161007)

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