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Lean Startup for Social Good:
Launch Your Social Venture or Project!
Are you a social entrepreneur looking to start or scale your social venture? Maybe you’re a professional looking to create social impact within your organization? Whatever your idea for social change, if you want a solid foundation for success the moment you begin then this 4-class series on The Lean Startup for Social Good is for you!
Join Be Social Change (http://www.eventbrite.com/besocialchangenewyork.com) and Lean Startup Machine (http://www.eventbrite.com/leanstartupmachine.com) as you make measurable progress and tackle weekly benchmarks with your social good startup over 4 weeks.
The Lean Startup methodology provides a scientific approach to building your startup or initiative by teaching you how to drive your venture - how to steer, when to turn, and when to persevere. By using the Lean Startup approach, you will test, validate and pivot your vision for change to ensure you are creating the greatest social impact and investing your time into a startup your stakeholders and customers can’t live without.
In these hands-on classes you will:
Apply the Lean Startup methodology to your social venture as you progress through milestones and benchmarks that are pivotal to your startups success. Learn Lean Startup methodologies through the lens of social good startups. Concepts will be intertwined with social good case studies from all over the world Spend time working in small groups to optimize feedback and support. Be assigned a mentor within the small groups who will provide guidance and support on your project through a weekly virtual check-in between classes.
Who this class is for:
1. Social entrepreneurs and nonprofit founders at any stage. (Teams, working on the same project, can register together and receive a 20% discount for 2 or more people by emaling firstname.lastname@example.org)
2. Professionals and social intrapreneurs looking to create change within their organization (non-profit, for-profit, etc.)
3. Anybody creating a new venture (either onine or offline) in the social good space
*The Lean Startup For Social Good is limited to 16 participants*
Using Lean Startup and Metrics to Drive Your Social Good Startup (4/10/2013)
Most new social change startups fail...not because the team didn’t have enough drive, money, or talent - it’s because these resources were not invested in constantly learning and acting to create what their customers and people they are serving really needed. Sadly, only years or months later do you realize you were climbing up the wrong tree (http://jeffwongdesign.com/2012/05/refinement-vs-exploration/). In this class you will be exposed to the metrics that matter early on. Going from idea to customer validation/traction is the most vital aspect of any startup, and in this session you’ll learn how to focus on what works, and pivot early to avoid what doesn’t.
The Art of Effective Customer and Stakeholder Interviews (4/17/13)
Human beings lack the capacity to accurately predict their own behavior in hypothetical situations. In other words, if you ask a simple question, you will likely get a misleading answer. Not because they don't like you, but because they can't really articulate what they want. This is why it is up to you to ask the right questions to unlock the key insights about your customer and stakeholder, so you can validate their problem and define what needs to be addressed in your solution. In this hands-on workshop, we'll examine and practice expert advice on doing customer interviews as well as case studies of how teams from Lean Startup Machine have successfully applied these principles in the real world.
How to Test Demand in 24 Hours Using Unbounce (4/24/13)
In this class you will not only learn how to create a landing page to test your idea, you will actually create and launch one yourself in under two hours. We will start with the four basic elements of the landing page Unique Value Proposition, Benefits, Call to action, and Social proof. It is important to have your laptop at this session so you can leave with your own landing page already built. After your page is designed - you will learn the most effective way to get your first 1000 relevant impressions. By the end of the class, you will have a landing page and know how to measure your conversion rate.
Create a Compelling Website User Experience Using Lean UX (5/1/13)
In this class, you will learn the Lean UX tools to systematically ideate, gather feedback, and iterate to an intuitive website experience your customers and supporters will love. You will become a pro at creating Personas, writing Storyboards, and sketching Wireframes. Even if your product/service is not a web application, designing an intuitive online experience is key to adequately turning website visitors into customers, supporters, and beneficiaries. We will also talk about what to avoid online, and cite numerous case studies so you can see the concepts in action.