To show people that they can lead a healthy lifestyle by eating whatever they like to eat. (Please note that there won't be any meetups until we have a minimum number of people who show interest.) As for myself, I am an ACE certified PT, and I couldn't take the fear mongering by nutritional gurus that eating something is going to ruin their lives. A) No, your life will not be ruined if you meet your caloric requirements. B) What is the point of living if you aren't allowed to eat your favorite foods?