- Special tactics and investigation methods in behavioral Analytics
In our previous meetup we've discussed Analytics Strategies and how those should be applied on your business. In this one we'll dive into the tactics. We're all familiar with dashboards and funnels, so in this lecture we'll discuss the more insightful and less known tactics used by the experts. A few of the tactics we'll go into are: - Segmentations - Flow charts & navigation paths - Use of cohorts analysis (not just for retention) - The benefits and downsides of screen recordings and heatmaps We'll also learn about the the difference between a 'weak' event table to 'rich' one. - What are the S.W.A.T. methods we can utilize to make an event table 5 times as insightful. - Use of super and user properties. - The leverage 'flags' and 'counters' can bring to event properties. If time permits, we'll have a short lecture to share useful tips to when it comes to Analytics QA (and why it's so important not to oversee it). Lecturer - Yoav Yechiam, Chief Product and Analytics consultant at Y-Perspective. A leading Analytics expert with a great deal of experience working with companies large to small, assisting them in choosing, planning, and setting up Analytics platforms, solutions and strategy. You're more than encouraged to read the below Analytics articles to catch up to speed. Published by Yoav in MindTheProduct: - https://mindtheproduct.com/2018/10/why-do-you-need-to-rethink-your-analytics-strategy/ - https://www.mindtheproduct.com/2018/02/life-beyond-google-analytics-pick-best-tools-job/ Y-Perspective is amongst the very few (and only one from Israel) to be certified an official Mixpanel solutions partner - https://mixpanel.com/partners/solution-partner-y-perspective/
- Analytics Strategy - The new methodologies (beyond just Google Analytics)
Google Campus Tel Aviv (34th floor)
So WTF is Analytics Strategy?! There's no easy way to put this, but from our experience, 9 out of 10 companies (big or small) use less than 5% of their analytics platforms' capabilities. Could it be that so many of us have it all wrong? Although we know how to technically use these tools and we totally appreciate the potential value (in theory), we just can't seem to get the overwhelming data-based evidence and decision making abilities we were expecting to... Too often we find the most robust, sophisticated (and expensive) tools end up being used to monitor monthly visitors and live visits. So, this meetup is all about the approach (the strategy). We won't talk tricks or treats. Instead we'll discuss how to build an analytics plan. How to use a methodology that will guide you through you process. How to ask the right question and setup the tools to support investigating the answers. Why mapping out all possible events should not even be on your list of tasks and more... The Agenda: 18:45-19:00: Networking - Use this time, get to know who else finds this subject interesting and ask them what tools they are using. 19:00-19:45: Analytics Strategy - The top to bottom methodology by Yoav Yechiam 19:45-20:15: Choosing the right tools for the job by Ronen Fischer 20:15-20:30: Q&A session - Got your own dilemmas and cases you'd like to share? Due to popular requests the lectures will be held in English. About the speakers: Yoav Yechiam and Ronen Fischer are THE analytics experts at Y-Perspective. Vast amount of hands-on experience choosing, planning and implementing Analytics and BI methods and platforms in various digital companies, enterprise to startup, NY to Perth (Australia). p.s. We're conducting the BIG Analytics survey. We'd love for you to take part (2 minutes max) - http://bit.ly/Analytics_Survey p.s.2 This meetup is co-hosted together with the P&PS Product & Product Strategy meetup group (https://www.meetup.com/P-PS-Product-Product-Strategy-by-Y-Perspective/) See ya there,
- Beyond Google Analytics - Choosing the right tools for the job
Would you have believed that there's more to analytics than Google Analytics? Turns out that in the last few years product analytics platforms are booming: MixPanel, Firebase, Localytics, Amplitude, AppSee, Flury and the list goes on... But each is different, some focus on mobile apps, some on screen recordings and some simply suck... How to choose the right tool? Join us as we discuss exactly that! We're honored to have THE pros in the field from Y-Perspective (www.y-perspective.com) share with us their profound experience. We'll be having 2 super interesting and value packed lectures: - 10 most critical Analytics mistakes most companies make - Beyond GA - choosing the right tools for the job This meetup is for all experience levels, from novice to those considering themselves experts. 10 most critical Analytics mistakes most companies make - by Yoav Yechiam: 9 out of 10 companies, startups to mature, make these critical mistakes. Some are trivial and take 10 minutes to fix, some are complex and might mean taking a totally different approach with your analytics tools. All are critical and could cause, at best to not see the entire picture or at worst, make wrong decisions based on incorrect data. This is too mistakes are too important to make. Beyond GA - choosing the right tools for the job - by Ronen Fischer: 12 years ago Google released to the world Google Analytics. The result of acquiring a company called Urchin Software. Within 1 week 100,000 accounts were created, changing the industry for ever and jumping a head of the competition for at least 5 years. Today, it's a totally new ball game. Over a dozen strong players battle this super competitive market. Each with its own specialty, pros & cons, giving us great opportunities on the one hand, yet making it very difficult to choose the right tool for the job, on the other. Which tool/s to choose? It all depends on your platform and your needs. Make sure you're taking notes, as this lecture was made to bring you as close as possible to your answers. Location - DoiT International in the heart of Sarona Make sure to RSVP as seating is limited. See you there! Agenda: 18:30 Welcome 18:45 - Guy Greenberg, Co-founder and President of Cooladata 19:00 - 10 most critical Analytics mistakes most companies make - by Yoav Yechiam 19:30 - Beyond GA - choosing the right tools for the job - by Ronen Fischer 20:00 - QA session The lecturers will be held in English • What to bring Pen, notebook and your thinking cap • Important to know If you're only using GA because it is free and you don't really know a lot about the alternatives - this meetup is a must!
- How to Create the Ultimate Behavioral Path
We mostly use paths to analyze consecutive events preformed by a user. For example, a user logs on to your e-commerce platform, browses through a few product pages, creates an account, and then logs off. This path is a visual portrayal of every event performed during a set period of time. In this Meetup we will talk about taking path analysis to the next level and learning how to make your paths behavioral and actionable. Speakers: Amit Levi, CoolaData's VP of Product, will explain how to take path analysis to the next level. Guest Speaker: Ido Inchal, Performance Analyst, PlayBuzz Schedule: 17:00-17:30 - Initial Gathering (keeping the tradition of beer and cupcakes) 17:30-17:40 - Opening Remarks - CoolaData's CEO, Tomer Ben Moshe 17:40-18:15 - Behavioral Analytics with an in-depth focus on path analysis - Amit Levi 18:15-18:45 - Guest speaker, TBD 18:45-19:00 - Q&A
- How to Create the Ultimate Behavioral Funnel
We mostly use funnels to analyze our user's success in completing a certain flow or process, understand where users are churning and see the effects of improvements you integrate into your processes. This Meetup is all about taking funnel analysis to the next level and learning how to make your funnels behavioral and actionable. Speakers: Guest Speaker: Omri Shuva, Head of BI at 90min (http://www.90min.com/). With over 200 million monthly pageviews, 90min is a leading football media platform that allows brands, publishers and fans to create rich, engaging content. Omri Shuva will join us to talk about how behavioral analytics helped 90min become truly data driven. Amit Levi, CoolaData's VP of Product, will explain how to take funnel analysis to the next level. Schedule: 17:00-17:30 - Initial Gathering (keeping the tradition of beer and cupcakes) 17:30-17:40 - Opening Remarks - CoolaData's CEO, Tomer Ben Moshe 17:40-18:15 - Behavioral Analytics with an in-depth focus on funnel analysis - Amit Levi 18:15-18:45 - Omri Shuva, Head of BI at 90min (http://www.90min.com/) 18:45-19:00 - Q&A
- How to Leverage Behavioral Analytics to Optimize Business Performance
The secret to learning from your data requires an analysis that turns information into a representation of user behavior. We call this behavioral analytics. Join us on the 2nd of December to learn how to leverage behavioral analytics to optimize business performance and decisions. Speakers: mySupermarket (http://www.mysupermarket.co.il/)'s COO, Lior Ash, will talk about using behavioral analytics to gain actionable insights in online shopping. Amit Levi, CoolaData's VP of Product, will explain how to take cohort analysis to the next level. Schedule: 17:00-17:30 - Initial Gathering (beer and cupcakes) 17:30-17:40 - Opening Remarks - CoolaData's CEO, Tomer Ben Moshe 17:40-18:15 - Behavioral Analytics with an in-depth focus on cohort analysis - Amit Levi 18:15-18:45 - mySupermarket use-case - Lior Ash 18:45-19:00 - Q&A
- Online User Loyalty, Churn, CAC and the Behavioral Gap Between Web vs. Mobile
This Meetup is part of the DLD Tel Aviv Innovation Festival (http://www.cooladata.com/). CoolaData (http://www.cooladata.com/) is an open data infrastructure which provides deep behavioral analytics to analyze, visualize, predict and act on data. Join us to find out how to use behavioral analytics to reduce your app’s churn and optimize its flow, improve gamer loyalty, improve eCommerce channel effectiveness and calculate accurate user Cost of Acquisition or Lifetime Value. Focus on why and how users behave and stop counting pageviews! CoolaData’s CEO Tomer Ben Moshe will open this Meetup with an explanation about the innovation of behavioral analytics. We will demonstrate the platform, diving deep into a wide range of behavioral analysis: cohort, path, funnel, KPI and more. Finally, Oded Rochman, FTBpro (http://www.ftbpro.com/)'s Chief Commercial Officer, will join Tomer and talk about why FTBpro chose CoolaData and how it benefits from behavioral analytics. CoolaData’s customers are online and mobile companies, mostly involved in gaming, eCommerce and media. In Israel our data-driven customers include Fiverr (http://www.fiverr.com/), MySupermarket, (http://www.mysupermarket.co.il/) FTBpro (http://www.ftbpro.com/), Wix (http://www.wix.com/) and Playbuzz (http://www.playbuzz.com/). FTBpro is the world's largest fan-driven football media platform, with over 200m page views and over 500m monthly impressions across Facebook and twitter. If its happening in football, you'll hear news and analysis about it here. A global team of over 2,000 contributors provides unparalleled diversity and local flavor, bringing you the most authentic content, delivered in the richest interactive formats. Please note: Google’s Campus (https://www.campustelaviv.com/) is still in the Electra Tower but it has moved up to the 34th floor.
- Behavioral Analytics for Gaming, mobile and eCommerce companies
CoolaData (http://cooladata.com/) is an open data infrastructure which provides deep behavioral analytics to analyze, visualize, predict and act on data. It empowers online companies to become proactive and predictive without having to develop, store, manage or monitor data themselves. Our customers get actionable answers to business questions, resulting in improved user acquisition, reduced churn rates, better conversion and higher customer lifetime value. Join CoolaData to see the platform in action. CEO Tomer Ben Moshe will illustrate our use of behavioral analytics and demonstrate a wide range of analysis: cohort, path, funnel, KPI and more.
- Running Experiments in Start-Ups: Opportunities and Rules of Thumb
Start-up companies can be a fertile soil to learn about their customers, the customers' choices and behaviors. The daily work raises questions about what drives a consumer or a firm, what changes their mind and what they wish to acquire from the companies they contact or purchase from. Running experiments as part of the learning procedure and daily work can be very informative and enlightening for young companies in the market, as well as for established companies looking for new opportunities. Thus, it is important to design these experiments in the optimal way to fully extract the potential from these opportunities. Plan of the meetup: We will discuss some "rules of thumb" when running an experiment in a company. Examples from past experience will be presented by Klarna, and are welcomed from the participants. Please contact me at [masked] if you'd like to raise a subject to be discussed, or have any suggestions about the meetup program.