Our inaugural meeting will cover the essential foundation of any online marketing you will do: your website.
We will be setting up WordPress site on your own Ubuntu server, utilizing the most robust technology available to deliver tremendous value to you. If time permits, we will set up SSL certificates as well as Varnish caching with Haproxy termination. I will even endow you about $200 worth of software that allows for drag-and-drop theme editing and complex functionality such as eCommerce, eLearning, directories, live chats, and more.
If that sounds like gibberish, let me put it another way. You have a few options for hosting a website.
1) Free websites. Web hosts like Weebly, Wix, Squarespace, and others allow you to easily create your own website for free but have expensive upsells and limited functionality. E.g., you have to begin paying just to use your own ".com" address and must pay much more if you ever want to use eCommerce.
2) Shared Hosting. Generally running about $100/year, shared hosting allows you to easily deploy a WordPress site with near-complete functionality. Shared Hosting is so-named because your website is hosted on the same server as potentially thousands of websites which means that your speed could bottleneck if one site is very popular or gets hacked (which is more likely than you might think).
3) Cloud Hosting. A means of hosting your website easily and at lightening speed, Clouds comes at a cost. Specifically, it is going to cost potentially hundreds more per year depending on your advanced functionality and your traffic. Unless you are deploying a custom app, this is generally inadvisable and inaffordable.
4) Virtual Private Servers (VPS). Costing anywhere from $30/year to $80/year, we can secure a virtually isolated server that will do nothing but deliver your website to ogling customers. A VPS is capable of hosting a large and sophisticated website at very high speed for much less money than the Cloud server would. This tremendous gain in speed and full-functionality also comes at cost, but instead of being expensive it is simply so complicated to set up that very few people are capable of doing such.
This is why we're going to be meeting... to make it possible for you to reap the cost-savings and performance-gains normally only possible with years of experience. I am a skilled technician as well as a marketer, so we will be breezing through an online course that I normally charge $150 for (and, in case we don't finish, you will go home with access to the course!).
So whether you're just starting your business or are looking to revamp your site, we are going to be creating some tremendous value in the Arapahoe Room of the Boulder Public Library on Monday from 3:15p - 5:45p. You MUST bring a laptop to participate!