We all know what looks good. But what sells well?
The science of marketing truly reaches its zenith with online marketing design. More than just aesthetics, good website design is about progressing users toward specific goals and capturing leads. We call this kind of goal-oriented structure Information Architecture.
For those of you that attended last week, everyone now has a WordPress site set up on their own server which enables you to proceed into these aspects of design. Newcomers may also attend, with or without an operational site. The first 90 minutes or so will be reserved for discussing best practices as they relate to your business and the latter 90 minutes can be used for technical help.
Depending on your needs, we may discuss the following:
• Sales Pages
• CTA Optimization
• A/B Testing
• Lead Generation Strategies and Landing Pages
• Multivocal Marketing
• User flow mapping
This meetup exists to better your business!
Be sure to let us know what you'd like to see in the future by responding to our polls (https://www.meetup.com/Better-Marketing-Meetup/polls/).
Please bring your questions and bring your laptop if you want technical help. The meeting is presently scheduled in the library's Arapahoe Room.
See you Monday,