Past Meetup

Inbound Lead Generation -- a Hands-On Tutorial

This Meetup is past

6 people went

Boulder Public Library - Main Library

1001 Arapahoe Ave, Boulder, CO 80302 · Boulder, CO

How to find us

The Arapahoe Room is on the second floor, rounding left at the top of the grand stairwell and through the glass door.

Location image of event venue


We Will Make a State-Of-The-Art Landing Page.

Having set-up our own servers and discussed the pivotal role of marketing in order of content, we are now going to set-up our first Sales Page. A Sales Page (i.e., a Landing Page) is a webpage deep inside your site that is designed to take warm leads to hot sales. As demonstrated below, the Sales Page receives traffic from other campaigns and turns them into money:

While we can talk about all of these lead generation strategies in the future, it would all be for naught without a means and understanding of how to sell online. For high-price sales we will focus on driving contacts with a sales rep and for smaller purchases we will create the means to sell directly online. In either case, we will do the following:

• Create a deep landing page that is specific for a specific campaign (if you don't have one, we'll assume social media)

• Talk about best practices for Sales Pages, including hands-on development if time permits

• Use analytics and A/B testing to not only see our traffic, but to see how they behave and what they prefer

• Discussion and deployment of advert to draw prospects to the landing page (again defaulting to a social media campaign using a Pablo-generated advert)

In record time, we will work through a protocol that allows you to generate an advert to be shared on social media (see below) and then a customized landing page to solicit an email address for further contact via a sales rep (or a checkout page).

As always, this information is being added to the BBB online academy and you will be able to rinse-and-repeat this inbound lead generation strategy as often as you'd like by gaining the free, permanent access to the course that is only available to attendees.

Check out the example advert below to see a sample of what you will learn to create in just minutes and feel free to click the link if you'd like to know more:

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