Data Demystified


18:00 networking :
18:30 "Scaling analytics as your company grows
@ Atlassian" Itzik Feldman, Data Engineering Manager @ Atlassian
19:15 "Data Demystified", Omid Vahdaty Big Data Ninja

"Data Demystified" , Target Audience, C-Level Managers, Non data professionals. Basically anyone who want to know why become data driven company.
This lecture is introduction level
I will cover :
1. general business related use cases.
2. Data roles in an organization
3. different type of databases
4. what is SQL?
5. What is machine learning?
6. machine learning usecases
7. data challenges

Itzik is the analytics platform manager of Atlassian. He is passionate about data engineering at scale, which transforms data to insights and turns to a competitive advantage. In this role, he is helping Atlassian teams to maximize their insights generation by providing the right tools and education while making sure that the data can be trusted

What will you learn in this lecture?
Analysts are a bottleneck, they can't answer all the questions that are coming from their business users

Business users are heavily dependant on their analysts, as a result, when the analyst is not available they either wait for a long time or act according to their gut feeling

Analysts are feeling frustrated because they are under-utilised. Most of their tasks require simple querying and dashboarding while they want to do data science

Does any of these sounds familiar? then you should join this talk.

Back in the days, when Atlasssian had only a few hundreds of employees, we used to hire analysts to help the business teams with insights generation. As we grew, we hired more of them, but we came across these problems and we realised that this approach is not scalable.

During this talk, I will show how we solved these problems. We will see the Atlasssian journey towards self serve analytics and data-driven culture.