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Do you want to know how to get a meeting with investors ? Hear from the man that

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity. The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company. What does this mean ? When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times. More details here -
http://blogs.sun.com/startups/entry/sun_startup_essentials_masterclass

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  • Jamie A.

    Brilliant talk. Everything I was thinking about put into words. It was my first Sun Meetup and I'm glad I came along. Thanks very much.

    November 13, 2009

  • Stewart T.

    Hi Jo sorry, its on the meetup venue details assumed that it would pop them into the mail out to yourselves, the location is 45 King William St. The email was a reminder re the event, to make sure no one has missed signing up. Would be great if you can make it, having seen the presentation it will be interesting indeed.

    November 11, 2009

  • A former member
    A former member

    Confused - signed up to a Sun event and was waiting for an email to give the venue. This is a bit late for tomorrow (assuming we don't have blank diaries and nothing else on).

    November 11, 2009

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