What we're about

This group was started on Jan 15. I'm still working on getting it organized. I hope to have a meeting in next couple weeks at Improving, 5445 Legacy Dr Suite 100, Plano, TX. Thank you for your patience!

I have been developing websites and other marketing tools for clients of my little Dallas agency - Ruby Red Frog - for the last 4 years (in other ways, 20 years). I've noticed that many people simply can't afford to hire a professional or an agency, so they try to do it themselves.

Usually, it doesn't work. It's just too difficult.

What's worse is that this usually means their business-dreams (and even life-dreams!) grind to a halt or are severely handicapped. Well that sucks. So we are going to do something about it.

Let's get together and face this mountain together once a week. No topic is off the table (well, I mean within reason) that helps get you on track. This meeting will be 33% technical, 33% creative, and 33% marketing. (The last 1 percent we'll devote to dilly-dallying.)

So if this sounds interesting, please drop on by. There might be a small fee to cover expenses. Maybe not. I welcome suggestions and questions.

I am preparing a suggested agenda.

----------Update Friday Jan 18 1:47PM----------

Ok, so bear with me, but I'm thinking of making these meetings formatted like a variety show. Yes, you read that right - a variety show. I just don't want the same-ol meeting types. It’s just a thought right now:

We'll open 5 minutes on a news update about legal happenings that may affect us in the world of the Interweb.
Another 5 minutes checking in to see the progress of an ongoing online experiment we are conducting - I have a few ideas - be great to hear suggestions.
Then we can update the list of free/cheap resources that are available.
When we have a speaker, my educated guess is that they will probably speak - may be interviewed. For example, someone to talk about: security, backups, copywriting (POV, humor, amount of text, etc.), A/B testing, digital vs traditional marketing, colors, the value of video, the value of photos, layouts, messaging, updates, etc.

If we don’t have a speaker it may be an open discussion about, for example:

1. Website starter checklist
2. Website booster checklist
3. The hazard of being an advocate for my business
4. Differentiating my business
5. A simpler way to look at marketing
6. How good does my site need to be - really?
7. How do people find my site?
8. What’s the real goal of a site?
9. Difference between B2B and B2C
10. Site gotchas
11. Landing pages
12. Logos

Tooltime might be to discuss a new tool to use.
Promotion brainstorming.
We might have a "wayyy over my head" section about an advanced topic.
Maybe a "stump Trent" section - have me look at a problem on someones site to see if I can come up with a solution or guess the cause of the problem. Not a high bar.
We look at example sites, landing pages, marketing emails, etc. and get group input.
Get updates from members as to their projects. How can we help?
I was a cartoonist in a previous life - so I might draw a web-related cartoon of the week on the whiteboard. Then the group looks at it and gives thumbs-up or thumbs down. Comedy gold.
A “Sheets and numbers” section to talk about a new issue related to the financial/bookkeeping/tax issues a website presents.
The One-Skill workshop: We stop and look at 1 useful task to boost our site and make us look better to customers and visitors - It might take just 2 minutes to introduce and then we follow this up online.
What’s for next time?
Then we break and stream out into the neighborhood.

And yes, that was way too long...

Upcoming events (5+)

Our first Meeting!

Improving

$5.00

Hey folks! Ok we are on the calendar! Thank you for your patience. I am hoping to meet every week - at least that seems to be the way to go to me. What do you think?

Our first Meeting!

Improving

$5.00

Hey folks! Ok we are on the calendar! Thank you for your patience. I am hoping to meet every week - at least that seems to be the way to go to me. What do you think?

Our first Meeting!

Improving

$5.00

Hey folks! Ok we are on the calendar! Thank you for your patience. I am hoping to meet every week - at least that seems to be the way to go to me. What do you think?

Our first Meeting!

Improving

$5.00

Hey folks! Ok we are on the calendar! Thank you for your patience. I am hoping to meet every week - at least that seems to be the way to go to me. What do you think?

Photos (2)