This group was started on Jan 15. I'm still working on getting it organized. I hope to have a meeting in next couple weeks at Improving, 5445 Legacy Dr Suite 100, Plano, TX. Thank you for your patience!
I have been developing websites and other marketing tools for clients of my little Dallas agency - Ruby Red Frog - for the last 4 years (in other ways, 20 years). I've noticed that many people simply can't afford to hire a professional or an agency, so they try to do it themselves.
Usually, it doesn't work. It's just too difficult.
What's worse is that this usually means their business-dreams (and even life-dreams!) grind to a halt or are severely handicapped. Well that sucks. So we are going to do something about it.
Let's get together and face this mountain together once a week. No topic is off the table (well, I mean within reason) that helps get you on track. This meeting will be 33% technical, 33% creative, and 33% marketing. (The last 1 percent we'll devote to dilly-dallying.)
So if this sounds interesting, please drop on by. There might be a small fee to cover expenses. Maybe not. I welcome suggestions and questions.
I am preparing a suggested agenda.
----------Update Friday Jan 18 1:47PM----------
Ok, so bear with me, but I'm thinking of making these meetings formatted like a variety show. Yes, you read that right - a variety show. I just don't want the same-ol meeting types. It’s just a thought right now:
We'll open 5 minutes on a news update about legal happenings that may affect us in the world of the Interweb. Another 5 minutes checking in to see the progress of an ongoing online experiment we are conducting - I have a few ideas - be great to hear suggestions. Then we can update the list of free/cheap resources that are available. When we have a speaker, my educated guess is that they will probably speak - may be interviewed. For example, someone to talk about: security, backups, copywriting (POV, humor, amount of text, etc.), A/B testing, digital vs traditional marketing, colors, the value of video, the value of photos, layouts, messaging, updates, etc.
If we don’t have a speaker it may be an open discussion about, for example:
1. Website starter checklist 2. Website booster checklist 3. The hazard of being an advocate for my business 4. Differentiating my business 5. A simpler way to look at marketing 6. How good does my site need to be - really? 7. How do people find my site? 8. What’s the real goal of a site? 9. Difference between B2B and B2C 10. Site gotchas 11. Landing pages 12. Logos
Tooltime might be to discuss a new tool to use. Promotion brainstorming. We might have a "wayyy over my head" section about an advanced topic. Maybe a "stump Trent" section - have me look at a problem on someones site to see if I can come up with a solution or guess the cause of the problem. Not a high bar. We look at example sites, landing pages, marketing emails, etc. and get group input. Get updates from members as to their projects. How can we help? I was a cartoonist in a previous life - so I might draw a web-related cartoon of the week on the whiteboard. Then the group looks at it and gives thumbs-up or thumbs down. Comedy gold. A “Sheets and numbers” section to talk about a new issue related to the financial/bookkeeping/tax issues a website presents. The One-Skill workshop: We stop and look at 1 useful task to boost our site and make us look better to customers and visitors - It might take just 2 minutes to introduce and then we follow this up online. What’s for next time? Then we break and stream out into the neighborhood.