At the center of every effective Agile Marketing Team is a Content (or Product) Owner who understands the business, the audience, and the team. In this presentation Jeff Julian, Chief Marketing Officer of AJi, will take us through the daily challenges faced by a Content Owner and steps you can take to ensure your team has the information they need to succeed. If you are a ScrumMaster, member of the Marketing Content Developer Team, or a Content Owner yourself, you will walk away with some advice and tools to use to help you get the most out of the agile process.
Jeff Julian is the Chief Marketing Officer for AJi, a digital agency based in Kansas City. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff is currently working on a new book titled, Agility in Marketing, which is due out in 2015.
Articles on Agile Marketing (http://ajisoftware.com/agilemarketing)
___ Location and food sponsored by our host HealthcareSource (http://www.healthcaresource.com/about-us.html)
The leader in talent management solutions for healthcare
HealthcareSource is the leading provider of talent management software for the healthcare industry. With a comprehensive suite of solutions that includes applicant tracking and onboarding (http://www.healthcaresource.com/products/position-manager.html), reference checking (http://www.healthcaresource.com/products/reference-assessment.html), behavioral assessments (http://www.healthcaresource.com/products/staff-leadership-assessment.html), employee performance (http://www.healthcaresource.com/products/performance-manager.html),compensation (http://www.healthcaresource.com/products/compensation.html), competency (http://www.healthcaresource.com/products/netlearning/netcompetency.html) and learning management (http://www.healthcaresource.com/products/netlearning.html), and eLearning courseware (http://www.healthcaresource.com/products/elearning-library.html). HealthcareSource addresses the needs that are most critical to healthcare talent management professionals.