• Drinks at the Copper House Tavern

    380 Winter St

    A guest from Europe is flying into town, and we thought we'd use the occasion to meet up, share ideas, and have a general conversation about agile marketing.

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  • Agency Kanban

    Zipcar

    The Boston Agile Marketing Meetup is back! We are all about bringing agile practices to modern marketing today. Join this informative session where Yuval Yerret of AgileSparks will talk about Agile Marketing in an agency setting. Yuval will share some Kanban stories, patterns and best practices based on using Kanban and Lean/Flow metrics to help an agency implement Agile marketing in it's work across dozens of clients. Yuval will also discuss when/why to use Kanban, Scrum, and when/how to combine them. Bring all your Agile Marketing Kanban/Scrum questions!

  • Get Up To Speed On Agile Marketing At The MarTech Conference in Boston

    John B. Hynes Veterans Memorial Convention Center

    We are holding a panel discussion on the state of agile marketing at the 2017 MarTech Conference in Boston at the Hynes Convention center in room 310. Hot off the Sprint One industry discussion at MarTech in San Francisco earlier in the year. A number of industry evangelists met to discuss the state of the MarTech and Agile Marketing and are now continuing the discussion for a more general audience in partnership with MarTech Conference (https://martechconf.com/boston/) this October 2-4 in Boston. This is a Boston Agile Marketing event, open and free to members of the meetup group, held with the sponsorship for the location by the MarTech Conference in Boston. Frank Days is Hosting the event. A pioneer in Agile Marketing and B2B content marketing, Frank has helped a number of fast-growing technology companies realize the full potential of marketing. He is currently in stealth mode with a cloud services company. Previously he was at TwinStrata where he restructured the marketing team and re-positioned the company prior to its acquisition by EMC. Frank earned his new media stripes as the Director of New and Social Media at Novell. With his balance of creative and analytic marketing approaches, he supported record revenue expansion for Ipswitch and Experian-QAS. His formal education includes an MBA from the MIT-Sloan School of Management and a BA from Bowdoin College. In his spare time, he is the co-host of the Marketing Agility podcast. Panelists: David Quinn from Dell David Quinn is a Senior Director, Experiential Marketing Dell in Boston, MA. Previously, Quinn and his marketing organization at EMC had been responsible for providing an agency-like set of agile services across EMC Marketing that ensures a methodology for engaging with multiple organizations and functions. The ever-evolving process results in timely, prioritized activities that focus on providing high quality assets and allowing all participants to focus on their areas of expertise. Prior to his current role, Quinn was responsible for a variety of positions in Web Marketing and Marketing Support at EMC and Data General Corporation. Quinn holds a bachelor’s degree in Political Science from The College of the Holy Cross in Worcester, Massachusetts. Gary DeAsi from Pointillist Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology, content and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. As Director of Demand Generation at Pointillist, Gary is responsible for building and fueling a modern, revenue-centric marketing engine to accelerate growth for Pointillist’s industry leading Customer Journey Analytics Software. Prior to Pointillist, Gary held several roles at SmartBear Software, from leading the demand generation team, managing the global corporate brand, to heading up marketing operations, and previously managed demand generation at ByAllAccounts (acquired by MorningStar.) His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion. Open Networking Event In addition to this group meet-up, members are also invited to the MarTech pre-conference networking event on October 2nd, starting around 4pm. October 2nd 4:00 PM - 5:10 PM at the Hynes Convention Center in BostonRoom: Immediately following this networking event, MarTech Program Chair Scott Brinker will kick off the conference at 5:15 PM with his Stackies presentation, followed by the opening night Expo Hall Reception. Discount Codes The MarTech Conference in Boston is offering all Boston Agile Marketing Members a free Expo Pass ticket (value is $79) which gives you access to the Expo Hall, limited networking events and meetups, a special selection of “solutions” sessions on each day of the conference, the event mobile app and free WiFi. Please note that there is no admittance to the MarTech Conference without either an All Access or Expo pass - you must register for the conference in advance. Use this link to access Free Expo Pass tickets: https://www.eiseverywhere.com/ereg/newreg.php?eventid=237759&discountcode=BAMM_FREEEXPO In (https://www.eiseverywhere.com/martechboston17?discountcode=BAMM_FREEEXPOIn) addition, members have a 15% discount to attend the conference with an All Access pass. The All Access pass offers attendees complete access to the agenda, featuring more than 30+ sessions, access to the Expo Hall, full access to all of our networking events, solution sessions, event mobile app, great meals and free WiFi. Use this link to register and save 15%: https://www.eiseverywhere.com/martechboston17?discountcode=BAMM15 ____________________________________________ We want to thank the Boston MarTech Conference for their sponsorship of the event. https://martechconf.com/boston/

  • 48in48 needs your skills to help Boston Nonprofits

    We would like to invite all Boston Agile Marketing members to join us on April 13th, 6-8pm, at Digitas Boston, we will be hosting a Volunteer Kickoff event. Our Volunteer Categories include: Project Managers WordPress Gurus Graphic Designers Digital Marketers Front-End Developers Content Managers On June 2-4, 48in48 will host a hackathon style event to provide free, new WordPress websites to Boston area Nonprofits. We start Friday at 6pm and by Sunday at 6pm, 48 new sites go live. If you would like to bring a team or come solo to volunteer with us, we would love to have you. We will hold an info session/volunteer kickoff next week at Digitas Boston, April 13th from 6-8pm Please come by to learn what we do and how we do it!!

  • Death of a Marketer: Our Troubled Past & a New Approach for the Future

    Marketing is a profession plagued by collective amnesia, a condition that has doomed us to reinventing the wheel and repeating our mistakes over and over again. Individual marketers are caught up in this cycle, feeling like we're juggling chainsaws in a tornado...blindfolded. 150 years of marketing history tells us the game is rigged, and marketers are going to be swept up in the next great tide of marketing innovation (that's really just a rebranded old idea). So what's a marketer to do? It's time to change the way marketing happens at a grassroots level, one team at a time. Bio: Andrea is an Agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the author of Death of a Marketer, as well as the editor in chief of TheAgileMarketer.net. When she's not geeking out over Agile methodologies, Andrea runs Fox Content, a content marketing consultancy that drives content strategy and execution for its clients using Agile principles. After Party We'll meet up after the meet up for drinks and discussion in the communal area of DistrictHall. ***Parking Information - Parking Near District Hall*** 1. LAZ Parking 25 Northern Avenue 0.5 miles away – 1 minute walk Handicap Accessible $20 Flat Rate 2. Pilgrim Parking One Marina Park Drive *Garage entrance is on Bond Ave. 0.1 miles away – 2 minute walk Handicap accessible $15 (0 – ½ hour) $30 (1/2 hour – 1 hour) $34 (1 – 10 hours) $38 (10 – 24 hours) Evening Rates (after 5pm)/ Sat. & Sun.: $15 (0 – 10 hours) 3. LAZ Parking 145 Northern Avenue 0.07 miles away – 1 minute walk NOT Handicap Accessible $20 Flat Rate 4. LAZ Parking 390 Congress Street 0.2 miles away – 3 minute walk Handicap Accessible $20 Flat Rate (up to 19 hours) $38 Flat Rate (19-24 hours) ***There are also half lots on either side of the building and metered spaces along the street if you are able to find parking spots there. The half lots are $20 for the day. Thanks to our Location sponsor District Hall for hosting the event!

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  • Agile Marketing @ Scale at CA Technologies

    District Hall

    How can large, traditional marketing organizations - those that rely on functional departments, and annual marketing plans / budgets hope to keep up? We believe the answers lie in an Agile approach, and we are working hard to transform our marketing department from a plan / interrupt driven culture to one that can quickly sense and respond to customer needs and market changes. This is easier said than done in a 350 person organization, but we are finding the solutions are familiar, and are rooted in a scaled agile approach. The key ingredients we have found so far include: • A servant leadership mindset that lets go of details and actively supports team success • Full cross-functional agile teams that eliminate the overhead of cross-departmental hand-offs and coordination • Larger delivery groups organized around a set of solutions that deliver on a larger / holistic value proposition (aka release trains) • Adaptive value delivery supported by experimentation, measurement, collaborative planning, and transparent execution Our journey isn’t complete yet, but we are seeing real results. Join Steve Wolfe and Mary Bremel from CA Technologies and Yuval Yeret from AgileSparks to hear about CA’s journey to marketing agility, including key challenges faced and learnings applied along the way. Steve Wolfe, SPC, CSM, Agile Marketing Program Manager CA Technologies Formerly in roles of product marketing director, product manager, software development manager, and hardware engineer, Steve has a passion for helping organizations learn how to build the right things fast and reliably, by applying agile practices at scale. Mary Bremel Vice President, Marketing Operations for CA Technologies Mary joined CA Technologies, a leading enterprise software company, in 2010 to lead Integrated Marketing where she led the effort to modernize the company’s demand generation practices. Previous to CA, Mary led the technology, telecommunications and retail verticals and Yahoo. Prior to Yahoo, Mary ran global interactive marketing for HP, and before that, she began her career in sales at IBM. Mary has a passion for new marketing practices, and is thrilled to be involved in the roll-out of Agile to marketing at CA. Yuval Yeret, Agile/Agile Marketing Consultant AgileSparks A senior enterprise agility coach and head of the US office for the international Lean/Agile consulting company AgileSparks, Yuval is leading several strategic long-term scaled Lean/Agile/Agile Marketing initiatives in organizations such as CA, Siemens, HP, Amdocs, Informatica, Intel, and CyberArk. Yuval is a big believer in pragmatic, best-of-breed solution design. He is a recipient of the Brickell Key Award for Lean Kanban community excellence and is the author of “Holy Land Kanban” based on his thinking and writing at yuvalyeret.com (http://yuvalyeret.com/) After Party We'll meet up after the meet up for drinks and discussion in the communal area of DistrictHall. ***Parking Information - Parking Near District Hall*** 1. LAZ Parking 25 Northern Avenue 0.5 miles away – 1 minute walk Handicap Accessible $20 Flat Rate 2. Pilgrim Parking One Marina Park Drive *Garage entrance is on Bond Ave. 0.1 miles away – 2 minute walk Handicap accessible $15 (0 – ½ hour) $30 (1/2 hour – 1 hour) $34 (1 – 10 hours) $38 (10 – 24 hours) Evening Rates (after 5pm)/ Sat. & Sun.: $15 (0 – 10 hours) 3. LAZ Parking 145 Northern Avenue 0.07 miles away – 1 minute walk NOT Handicap Accessible $20 Flat Rate 4. LAZ Parking 390 Congress Street 0.2 miles away – 3 minute walk Handicap Accessible $20 Flat Rate (up to 19 hours) $38 Flat Rate (19-24 hours) ***There are also half lots on either side of the building and metered spaces along the street if you are able to find parking spots there. The half lots are $20 for the day. Thanks to our Location sponsor District Hall for hosting the event! .

  • Agile Marketing: Does one-size fit all?

    District Hall

    In this session, Steve Offsey will share insights from his experience introducing an Agile Marketing approach at TandemSeven, a company with both SaaS and consulting businesses. He’ll discuss what worked (and what didn’t) from both team and individual perspectives. Topics will include: • The various flavors of Agile and how to figure out which one to serve • Applying Agile methods to campaign planning and execution, content (stratey, production and promotion), buyer research, etc. • How to select the best tools • Applying Agile principals to evolve and improve the approach itself Steve Offsey Steve is a revenue-driven marketer with more than 20 years experience generating revenue and creating exceptional brands for B2B, SaaS, enterprise software and consulting companies. He currently works with startups and growth stage companies to refine their go-to-market strategy and create an effective marketing and sales approach. Steve recently served as CMO at TandemSeven, where he recruited and trained a new marketing team in agile marketing methods, rebuilt the marketing technology stack, implemented a data-driven sales and marketing approach, and doubled SaaS subscription revenue in less than 7 months. Previously, he led marketing at AIR Worldwide, a leading provider of risk management software and services, where he built a global marketing organization that contributed to more than 5X revenue growth. Earlier in his career, Steve helped turn around and sell a predictive analytics platform vendor to SAS Institute. Steve writes about a variety of modern marketing and sales topics on his blog at http://marketbuildr.com/blog/ .

  • Agile Marketing: Infancy, Adolescence or Maturity?

    Is the innovation label gone from Agile Marketing? Should it be? Where are we and what should we focus on? The answers depend wholly on who is asking the questions. And more importantly, if we already have a defined process what are the actionable steps that will continue to pave the way to success? The answer is a lot more simple than you might think. Join David Quinn from EMC as he seeks to answer these questions and more. David Quinn is a Senior Director within Corporate Marketing at EMC. Quinn and his organization have been responsible for providing an agency-like set of agile services across EMC Marketing that ensures a methodology for engaging with multiple organizations and functions. The ever-evolving process results in timely, prioritized activities that focus on providing high quality assets and allowing all participants to focus on their areas of expertise. Prior to his current role, Quinn was responsible for a variety of positions in Web Marketing and Marketing Support at EMC and Data General Corporation. Quinn holds a bachelor’s degree in Political Science from The College of the Holy Cross in Worcester, Massachusetts. After Party We'll meet up after the meet up for drinks and discussion in the communal area of DistrictHall. ***Parking Information - Parking Near District Hall*** 1. LAZ Parking 25 Northern Avenue 0.5 miles away – 1 minute walk Handicap Accessible $20 Flat Rate 2. Pilgrim Parking One Marina Park Drive *Garage entrance is on Bond Ave. 0.1 miles away – 2 minute walk Handicap accessible $15 (0 – ½ hour) $30 (1/2 hour – 1 hour) $34 (1 – 10 hours) $38 (10 – 24 hours) Evening Rates (after 5pm)/ Sat. & Sun.: $15 (0 – 10 hours) 3. LAZ Parking 145 Northern Avenue 0.07 miles away – 1 minute walk NOT Handicap Accessible $20 Flat Rate 4. LAZ Parking 390 Congress Street 0.2 miles away – 3 minute walk Handicap Accessible $20 Flat Rate (up to 19 hours) $38 Flat Rate (19-24 hours) ***There are also half lots on either side of the building and metered spaces along the street if you are able to find parking spots there. The half lots are $20 for the day. Thanks to our Location sponsor District Hall for hosting the event!

  • Agile Marketing in the Enterprise: Year One

    District Hall

    Meghan Wilkinson from Level 3 Communications and Barre Hardy of the consulting firm CMG will jointly present their experience working together to introduce and implement Agile Marketing practices at Level 3. The North American marketing team at Level 3 has been operating using Agile Marketing for over a year now. Meghan and Barre will take you through their process of piloting Agile Marketing with a smaller team and then scaling up across the entire North American marketing organization. They will share stories of their triumphs and fails over the course of the implementation, as well as the adjustment to a new way of working. They will share the benefits Level 3 has realized over the year as well as what you can expect as you adopt Agile Marketing methodologies across a large, diverse team of marketers. Meghan Wilkinson, Senior Manager, Strategy North America Marketing, Level 3 Communications Meghan revolutionizes the way people and companies think. Meghan specializes in planning, operations and logistics to drive her teams towards operational excellence. In 2015, Meghan received her CSM certification and her Company partnered with CMG to define a new model of operating with Agile. For more than a year, she has led her North America Marketing Organization in a successful agile transformation, and now implements this type of methodology and mindset throughout her teams and ecosystems she works with. She earned her BA from the University of Colorado, specializing in Marketing, International Business and Entrepreneurship, and her Masters Degree in Criminal Justice from the University of Colorado at Denver. Barre Hardy, Associate Partner CMG Barre has more than 15 years of experience working with FORTUNE 50 companies to meet their objectives through the strategic development, implementation and refinement of their marketing strategies. Working with brands such as Sprint, Clearwire, Ingersoll-Rand and Yahoo, she has helped clients identify new market opportunities, bring new products and technologies to market, and bridge the gap between marketing strategy and marketing technology. She is also an Agile for Marketing™ coach who helps marketing organizations transform their operations through Agile methodologies. After Party We'll meet up after the meet up for drinks and discussion in the communal area of DistrictHall. ***Parking Information - Parking Near District Hall*** 1. LAZ Parking 25 Northern Avenue 0.5 miles away – 1 minute walk Handicap Accessible $20 Flat Rate 2. Pilgrim Parking One Marina Park Drive *Garage entrance is on Bond Ave. 0.1 miles away – 2 minute walk Handicap accessible $15 (0 – ½ hour) $30 (1/2 hour – 1 hour) $34 (1 – 10 hours) $38 (10 – 24 hours) Evening Rates (after 5pm)/ Sat. & Sun.: $15 (0 – 10 hours) 3. LAZ Parking 145 Northern Avenue 0.07 miles away – 1 minute walk NOT Handicap Accessible $20 Flat Rate 4. LAZ Parking 390 Congress Street 0.2 miles away – 3 minute walk Handicap Accessible $20 Flat Rate (up to 19 hours) $38 Flat Rate (19-24 hours) ***There are also half lots on either side of the building and metered spaces along the street if you are able to find parking spots there. The half lots are $20 for the day. Thanks to our Location sponsor District Hall for hosting the event!

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  • Account Based Marketing Vendor Panel

    District Hall

    With a focus on accounts as well as individuals, account-based marketing can better align marketing efforts with sales. This new way of approaching marketing has been taking the marketing world by storm, but does it make sense for your company? Steve Robins, who has written articles for TechTarget on account-based marketing, will lead a panel discussion with vendors. Join us to learn more about account-based marketing - what it is, how it's helping companies today, and what to look out for. Panelists • Alice Bartram, VP of Marketing at Avention-OneSource Solutions • Andy Zimmerman, CMO at Evergage • Deniz Olcay, Product Marketing Manager - Audience Solutions at Dun & Bradstreet • Vanessa Porter, Director of Marketing at SnapApp Moderator • Steve Robins, Principal at Solution Marketing Strategies Bios Alice Bartram has been doing 'tech' sales, marketing and product management longer than she'll admit and is proud to have helped build or re-launch several software brands along the way. She currently leads Product & Solutions Marketing for Avention, putting her marketing experience to use helping Avention mover further into the MarTech space. Taxi driver to two teenage girls proves an exciting evening job. Andy Zimmerman is the CMO of Evergage, leading the marketing team to produce content and programs that drive brand awareness, demand generation and sales enablement. Andy has over 20 years of experience leading marketing, sales, business development and alliances at leading software companies including Brainshark, Theikos, Virtusa, edocs and Kenan Systems. Andy earned an MBA from Northwestern’s Kellogg School of Management and a BA from Brown University. Deniz Olcay is a Product Marketing Manager at Dun & Bradstreet, a data partner for nearly 90% of the Fortune 500. Deniz writes ad tech thought leadership for D&B’s blog and leads training for over 300 sellers on all things programmatic. His prior experience includes working for RAIN Group, a global sales consulting firm, where he’s trained thousands of sellers on how to better communicate value. Vanessa Porter is SnapApp's Director of Marketing and obsessed with everything marketing. Between running races, Vanessa is busy designing demand gen campaigns and dreaming up how B2B marketers can achieve better results through human-to-human marketing. Vanessa is a Boston University graduate and currently working on her Masters in sustainability at Harvard. Steve Robins is the principal of Solution Marketing Strategies (http://www.solutionmarketingstrategies.com/), a strategic marketing consultancy that advises companies on marketing and demand generation strategies, segmentation and messaging. Steve also writes a CMO-focused martech column for TechTarget SearchCRM. He has held senior marketing roles at FirstBest Systems Inc (http://www.firstbest.com/)., EMC, Documentum (http://www.emc.com/enterprise-content-management/documentum-platform.htm) and KANA Software (http://www.kana.com/). Robins also launched a top-rated marketing blog, is president of ProductCamp Boston (http://productcampboston.org/), the largest such event in the world, and was a senior analyst at Yankee Group Research (http://www.yankeegroup.com/home.do).

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