The Simplicity Cycle: A Guide to Making Things Better Without Making Them Worse

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EMC Cloud Foundry Dojo

145 Broadway · Cambridge, MA

How to find us

Google 145 Broadway, Cambridge MA. We are on the 3rd Floor. See you soon :)

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Hear from the author! Dan Ward will be coming to the #EMCdojo to present the basic principles and practices from his new book The Simplicity Cycle in a casual, interactive session. Participants are encouraged to ask questions, share stories, and explore how to apply the Simplicity Cycle on their own projects. & 5 lucky meetup-goers will get a free copy of the book!

Leveraging his experience as a military technologist Dan offers humorous and practical insights that show audiences how to navigate a complex environment and avoid complexity-related design pitfalls. His Simplicity Cycle diagram provides a powerful framework for making decisions about complexity and equips the audience with a visual vocabulary to foster effective discussions about simplicity with clients, colleagues, and customers.


Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014) and The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015).

Dan served for more than 20 years as an engineering officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel. A popular conference speaker (SXSW, Lean Start Up, SAP Ariba Live, etc), Dan has also given guest lectures at universities in the US, UK, and South America. He testified before the Senate Armed Services Committee and the British House of Commons, and his expertise on innovation has been recognized by the White House. Dan’s writings have appeared in a variety of outlets including Fast Company, Forbes, Harpers, and The Boston Globe.

Dan holds three engineering degrees and received the Bronze Star Medal for his service in Afghanistan. He is a Senior Associate Fellow with the British Institute for Statecraft and a Non-Resident Cybesecurity Fellow with the New America Foundation. He lives in Massachusetts with his wife and two children.

Praise for The Simplicity Cycle

“If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward… It’s simply brilliant.” (Peter Morville, President of Semantic Studios.)

“In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening.” (Henry Petroski, author of To Forgive Design and The House with Sixteen Handmade Doors)

“The Simplicity Cycle’s combination of powerful tools and memorable case studies makes it an essential addition to any innovator’s book shelf. (Scott Anthony, author of The Little Black Book of Innovation)