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The key to SEO is link building. What if link building didn’t have to be a tedious and manual task? What if you could leverage local, national, and global media — and the power of viral PR — to create content that is organically ownable, linkable, and scalable? In ‘The New Rules of SEO’ Top Global and National Today CEO Ben Kaplan reveals the secrets for how he created 15,000+ organic links in under 12 months and scaled website traffic from 0 to 5 million unique monthly visitors. Learn how to coordinate your SEO content building process with parallel inbound link growth that moves you from SERP impressions to clicks to conversion in a systematic way. Ben will show you how to acquire links from the highest domain authority websites in the world — and then how to work with them over and over again to get predictable link building at scale. During this webinar, Kaplan will cover key topics such as: * How to leverage data to create unique content that media outlets will link to and love * How to package data into PR headlines that increase their media pickup * How to conduct a series of social media tests to determine viral link potential * Deploying the GEORANKING blueprint to create local links at national or global scale * Creating influencer link building content that is simple, surprising, and significant TARGET AUDIENCE: * Major B2C brands that need to drive awareness, consideration, and purchase of their products via SEO * Major B2B brands that need to accelerate their sales cycle and become industry thought leaders * Startup founders and entrepreneurs who need to get more from their SEO strategy * Anyone who wants to accelerate their growth with a new approach to SEO.