- Panel Event: Growing Fast vs Growing Efficiently
[DUE TO WINTER STORM ON 3/14, THIS EVENT WAS RESCHEDULED TO APRIL 12.] Everyone wants to be on one of those “fastest growing companies” list. It’s a badge of honor, proof that you’ve put in the work and have solid traction. But Startup Genome found that, of startups that failed, 70% did so due to premature scaling. There’s a time to grow fast, but not before you know how to do that efficiently. And while there’s more to growing a company than just your customer acquisition strategy, this discussion focus on the ways to efficiently grow your business through marketing, advertising and product development - and then how to hit the gas when you’re ready. Our panel will reflect on their experience growing some of the fastest growing brands in Boston, and will share tools and insights to inspire your company’s growth. Who's on the panel? • Alex Shuck, Director of Marketing & Analytics, LevelUp (https://www.thelevelup.com/) • Darryl Auguste, SVP, Analytics & Online Marketing, EverQuote (https://www.everquote.com/) • Steve McAveeney, Co-Founder, VideWell (https://videwell.com/) • Brandon Hendrix, Head of Acquisition, LovePop (https://www.lovepopcards.com/) Agenda • 6:00pm - Networking, beer and food • 7-8:00pm - Panel/Q&A • 8-8:30pm - Networking, and if there’s any pizza left over please take it Thanks so much to OrionCKB (https://www.orionckb.com) for sponsoring the food and drink for the evening.
- Boston Growth Hackers - Spring Showcase Event
Building off the success of our past showcase events and our expanded membership, we're happy to announce our Spring Showcase Event. We're changing up the format a bit this time with only 2 presentations that are very growth hack focused leaving us more time for Q&A and networking afterward. We're proud to feature two local growth hacking entrepreneurs -- Daniel Faggella, Founder of CLVboost, and Alex Schiff, Co-founder of Fetchnotes, to discuss their growth hacking experiences and share their knowledge in this space. The event is scheduled for the evening of Tuesday, April 8 from 6:00-8:00pm at the Microsoft NERD Center in Cambridge. Soda, snacks and pizza will be provided courtesy of our sponsor, CogoLabs (www.CogoLabs.com), and parking is available at the NERD Center for $10 or it's a short walk from the Kendall T-Station. Please RSVP, and feel free to bring colleagues and friends. Agenda: 6:00 - Introductions 6:15 - Growth Hack #1 - Alex Schiff, Co-founder of Fetchnotes, title: TBD 7:00 - Growth Hack #2 – Daniel Faggella, founder of CLVboost, "If HubSpot Married L. L. Bean: Automation and Segmentation for Startup Marketing" 7:45 - Socialize & Networking 8:00 - Wrap up, and possibly a post-event tavern visit. [Note: The order and timing of presentations may change.] Speaker Bios: Daniel Faggella is the founder of CLVboost, an email marketing consultancy focusing on boosting customer lifetime value by tracking, testing, and optimizing email marketing channels to drive up appointments, downloads, and/or purchases. He is also a national Brazilian Jiu Jitsu champion and teaches seminars nationally - and is now based out of the Cambridge Innovation Center at One Broadway. Alex Schiff is the co-founder and CEO of Fetchnotes, which makes productivity as simple as writing a tweet. Fetchnotes is a team of 6 based in Harvard Square, graduated from Techstars in 2012, and has over 100,000 users. Prior to Fetchnotes, Alex was the vice president of Benzinga, a financial media startup backed by Lightbank. He attended the University of Michigan’s Ross School of Business, but left to join Techstars.
- Growth Hacking Showcase Event featuring Dr. Jonathan Shapiro, CTO of CogoLabs
We're happy to announce our special, keynote presenter for the first Showcase Event in 2014 will be Dr. Jonathan Shapiro, the CTO of CogoLabs, who will speak about using competitive business intelligence when growing a business. We also have 2 other presentations from Steve Offsey CMO of MarketBuildr, William Toll from ProfitBricks and Chuck Tanowitz from HB Agency discussing sharing their Growth Hacking experiences and knowledge. The event is scheduled for the evening of Jan. 16 from 6:00-9:00pm at the Microsoft NERD Center in Cambridge. Soda, snacks and pizza will be provided courtesy of our sponsor, CogoLabs, and parking is available at the NERD Center for $10, or it's a short walk from the Kendall T-Station. Please RSVP, and feel free to bring colleagues and friends. Agenda: 6:00 - Arrive and Settle In 6:15 - Introductions 6:30 - Growth Hack Keynote – Dr. Jonathan Shapiro, CTO @ CogoLabs, "Using competitive intelligence data for growth" 7:15 - GrowthHack 2 – Steve Offsey, CMO @ MarketBuildr, "Differentiate Your Company to Grow in a Crowded Market" 7:45 - Growth Hack 3 – William Toll @ ProfitBricks & Chuck Tanowitz @ , HB Agency, "Using A XXXXX (Pricing) Announcement To Rise To The Top" 8:15 - Socialize & Networking 8:45 - Wrap up [Note: The order and timing of presentations may change.] Speaker Bios: Dr. Jonathan Shapiro, CTO, CogoLabs Jonathan Shapiro has over 15 years of experience researching and building large-scale Internet services. As a Professor of Computer Science at Michigan State University, his research focused on the role of economic behavior in computer networks and distributed applications. Prior to his academic work he was a senior engineer at News Internet Services, a News Corporation company, where his team brought Fox News, Fox Sports and numerous other Newscorp brands to the Web for the first time. Jonathan received his BA in Physics from Columbia University and his PhD in Computer Science from the University of Massachusetts, Amherst. Steve Offsey, CMO, MarketBuildr http://www.linkedin.com/in/steveoffsey Steve Offsey (http://marketbuildr.com/about-steve-offsey/) is currently CEO of MarketBuildr (http://marketbuildr.com/). He has a record of success identifying market opportunities and developing revenue streams for B2B, B2C, SaaS, enterprise software, web/Internet and consulting companies. You can link to the About page on my website at http://marketbuildr.com/about-steve-offsey/ William Toll, VP, Marketing, ProfitBricks William Toll, VP, Marketing at ProfitBricks (http://www.profitbricks.com/us/en), has held Marketing and Product Management leadership positions in the Web Hosting/Internet Infrastructure and SaaS industries since the late 1990s. Currently William is driving the marketing strategy and implementation for the cloud computing provider ProfitBricks’ US market. William’s inbound and outbound marketing strategies, programs and tactics incorporate analytics, creativity and social aspects to drive measurable success. William received a BA in Marketing while studying in the UK, travels a lot and reads thousands of blogs – follow his readings on Twitter: @utollwi Chuck Tanowitz, vice president PR and editorial strategy, HB Agency Chuck's clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and types, from major long-standing manufacturing concerns to consumer-facing start-ups. Along the way he has worked with companies specializing in cloud computing, IT security, document management, content management, open source, energy, food products and consumer goods.
- Boston Growth Hackers Networking Mixer at Mead Hall (Kendall Sq.)
Our next Showcase Event isn't planned until January (watch for it's posting). With over 250 members, it's time to have a networking mixer in order to stay connected and knowledge share before the New Year. Come join us on Tuesday, Dec. 3 at Mead Hall (Kendall Sq.) for an after-work networking mixer from 5:30-7:30 in Kendall Square (around the corner from the Kendall Square T-stop). The theme – bring your latest customer acquisition challenge to the table and let's brainstorm ways to tackle it (over beer and wine). Cash bar and appetizers. Please RSVP even if you're a yes or maybe, and feel free to bring a friend that might be interested in our group. Cheers, Dave, Chuck and Brian Co-organizers, Boston Growth Hackers
- Growth Hacking Showcase Event featuring David Skok
We’re happy to announce 4 exciting presenters at our next Growth Hacking Showcase Event on Wednesday evening, Oct. 16, at the Residence Inn in Cambridge (Doc Edgerton room) featuring our keynote speaker, David Skok from Matrix Partners, and followed by Patrick Campbell, CEO of Price Intelligently, David Shack, founder of Spogo, and Clement Cazalot, co-founder & CEO at docTrackr. Due to hotel room policies, we cannot bring in outside food and catered costs are outside of our budget. Water will be provided, and coffee, soda and snacks can be purchased in the lobby store. There is parking available at the hotel ($10/hr), but cheaper parking at the Kendall theater nearby. [LOCATION CHANGE: Due to overwhelming interest, we've moved our location to the Residence Inn in Cambridge, just 1 block from the Kendall T-stop. Public parking available.] Agenda: 6:00 - Arrive and Settle In 6:15 - Growth Hack Keynote – David Skok, Matrix Partners - "The Art & Science of Growth Hacking" 7:00 - Growth Hack 2 – Clement Cazalot, co-founder & CEO at docTrackr - ""How to look 10x more credible/bigger than you are" 7:30 - Growth Hack 3 – Patrick Campbell, CEO of Price Intelligently - "Pricing 101 - The Stages of your Pricing Strategy" 8:00 - Growth Hack 4 – David Shack, founder of Spogo - "Spogo - Our Big Wager on Local Bars" 8:30 - Socialize & Networking 9:00 - Wrap up [Note: The order and timing of presentations may change.] Speaker Bios: Our keynote presenter is David Skok with Matrix Partners. http://www.matrixpartners.com/team/david_skok/ David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public. David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here http://www.forEntrepreneurs.com . Patrick Campbell, CEO of Price Intelligently - "Pricing 101 - The Stages of your Pricing Strategy" http://www.linkedin.com/in/patrickccampbell/ David Shack, founder of Spogo - Spogo - Our Big Wager on Local Bars Spogo is a mobile app that enables sports fans to win real rewards (think food, beer, tickets and gear) for making correct predictions during live games. We serve as a second-screen marketing platform, primarily for sports bars in Boston, Providence and New York. We're looking forward to discussing our customer and user acquisition models and how we plan to scale to new markets to capture sports fans from all over the map. Clément Cazalot, co-founder & CEO at docTrackr http://www.linkedin.com/in/clementcazalot/en Profile: Clement launched docTrackr to help businesses keep their documents safe and under control, wherever they're stored, whomever they're shared with. The company has raised $2 Million to-date, was proudly part of TechStars Boston Spring 2012 and also Le Camping in Paris. He also helped to import the concept of Startup Weekend in Europe with a strong focus in the French eco-system.
- Growth Hacking Showcase Event
We’re proud to announce our next Growth Hacking Showcase Event on Thursday evening, Aug. 15, at the MS NERD Center in Cambridge (Sampson room, 1st floor). This after-work event will feature several Growth Hack related presentations from local entrepreneurs followed by a Q&A session and networking. We are excited to have 3 successful entrepreneurs and serial growth hackers presenting for us including Conrad Wadowski from GrowHack in New York, as well as local growth hackers Dimtry Dragilev and Todd Garland. Also, pizza, soda and snacks will be provided (free) and there is parking ($10) available at the facility. Feel free to bring guests and please RSVP. Agenda: 6:00 - Arrive and Settle In 6:15 - Introductions 6:30 - Growth Hack 1 – Conrad Wadowski, GrowHack – “New content in development!” 7:00 - Growth Hack 2 – Dmitry Dragilev, GrowthHacker consultant – “Marketing for Product Launch and Growth” 7:30 - Growth Hack 3 – Todd Garland, BuySellAds – “Launching a two-sided marketplace” 8:00 - Socialize & Networking 8:45 - Wrap up We look forward to seeing you on August 15 at the MS NERD Center in Cambridge. (FYI – we’ve had to reschedule our keynote, David Skok from Matrix Partners, for a date in late Sept. TBA) Speaker Bios: Conrad Wadowski (http://www.growhack.com/author/conradwadowski/), GrowHack Conrad is a Partner at GrowHack , the world’s first growth hacking agency. Conrad works with multiple series-A funded companies and teaches growth at General Assembly and online < http://udemy.com/growth-hacking-lean-marketing-for-startups/ > . In the past Conrad received seed funding and launched products in multiple industries. Conrad founded and produces the first Enterprise Tech Meetup which has been featured in ZDNet, BeatBeat and Business Insider. Dmitry Dragilev consults individuals (such as LukeW, founder of MobileFirst), startups (such as Wistia) and more established companies (such as Fresh Tilled Soil and Communispace) on growth hacking strategies. He is also the marketing force behind Polar (http://polarb.com/), a new polling app available on iOS which has gotten over 3M+ user votes in under a month. Previously, Dmitry was Lead Marketer at ZURB (http://zurb.com/) where he grew their Alexa ranking from 60,000 to 7,000, and a marketer at Crossloop (http://www.crossloop.com/), helping the startup grow to more than 5 million users in 2 years. To learn more about his current consulting work, check out http://www.criminallyprolific.com . www.linkedin.com/in/dmitrydragilev Todd Garland, BuySellAds Bio: Todd created and bootstrapped BuySellAds from a nights & weekends project to the Inc500 and beyond. He's working hard to bring advertisers and publishers high-quality tools. http://www.linkedin.com/in/toddgarland FUTURE: (LATE SEPT – TBD) 6:30 - Growth Hack 1 – David Skok – “SaaS Growth Metrics” Our keynote presenter is David Skok with Matrix Partners. http://www.matrixpartners.com/team/david_skok/ David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public. David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here http://www.forEntrepreneurs.com .
- Growth Hack Celebration Night - Boston Growth Hackers
With over 100 members, we are pleased to announce our next Growth Hack Celebration Night on Thursday evening, June 13, featuring several Growth Hack related presentations from local entrepreneurs followed by a Q&A session and networking. We are happy to have Shelli Trung, CEO of InvestorsBeat and listed among the top 10 female entrepreneurs in Australia, as our keynote presenter, as well as fellow growth hackers Brian Gladstein and Monika Wahi presenting. Pizza, soda and snacks will be provided (free) and there is parking ($10) available at the facility. Feel free to bring guests and please RSVP. Agenda: 6:00 - Arrive and Settle In 6:15 - Introductions 6:30 - Growth Hack 1 - Shelli Trung - Branding and PR strategies 7:00 - Growth Hack 2 - Brian Gladstein - "Building early advocates" 7:30 - Growth Hack 3 - Monika Wahi - "Strategies to promote online writing/blogging" 8:00 - Socialize & Networking 8:45 - Wrap up See you there.
- The Growth Hackers Conference Simulcast
We're super excited to be simulcasting the official Growth Hackers Conference from SF on May 3rd! The conference is an event for technology marketers, entrepreneurs, developers, and investors to learn from the best growth hackers from Silicon Valley. Top Speakers include: Sean Ellis - Coined the term "Growth Hacker", Dropbox, Eventbrite, Xobni Keith Rabois - Former COO of Square Alison Rosenthal - Former Director BD, Facebook Josh Elman - Founded Twitter Growth Team Elliot Shmukler - Linkedin Growth Team, Senior Director Noah Kagan - Cofounder of AppSumo and many more! The schedule is here - but note that times given are 3 hours behind us as the conference is being held in SF: http://growthhackersconference.com/ Dinner: Cogo Labs and myself personally will be providing dinner (alcohol is TBD). Sponsors: The conference costs up to $400 to attend in SF, and the cost of setting up the livestream was up to $1000. But we made it happen, just for you. The $10 charge goes toward the setup cost :) We don't get to learn from Sean Ellis and the other top hackers that often. So don't miss out! Room: We'll be on the 1st floor, in the Adams/Attucks room.
- Boston Growth Hackers mixer at Mead Hall (Kendall)
Come celebrate a Red Sox win on home opening day with your fellow Boston Growth Hackers at a mixer/networking event this Monday, April 8 at Mead Hall in Kendall Square (around the corner from Kendall Square T-stop) from 5:30-7:30pm. The theme – bring your latest customer acquisition challenge to the table and let's brainstorm ways to tackle it (over beer and wine). Cash bar and appetizers. Please RSVP even if you're a maybe, and feel free to bring a friend that might be interested in our group.
- Growth Hack Celebration Night
Come join us for a celebration of Growth Hacks. We will have three (3) 20 minute presentations from members of Boston Growth Hackers. See what others are doing to drive user acquisition, accelerate revenue growth, and grow their businesses! Come celebrate what worked and what didn't work, and then socialize and network afterwards. The presentations are designed to give you some insight into the business goal, product strategy, the technology, and analysis of the results! Pizza and soft drinks will be provided! (free of charge) Agenda: 6:00 - Arrive and Settle In 6:15 - Introduction 6:30 - Growth Hack 1 - Jacob Silber - "Mobile customer acquisition via Twitter" 7:00 - Growth Hack 2 - Brian Lynn - "Hacking the Marketplace" 7:30 - Growth Hack 3 - Jonathan Shapiro - "Email Marketing Engagement and A/B Testing" 8:00 - Socialize 8:45 - Wrap up More info on the presenters: Jacob Silber - http://www.linkedin.com/in/jsilber Brian Lynn - http://www.linkedin.com/in/briangarylynn Jonathan Shapiro - http://www.linkedin.com/pub/jonathan-shapiro/8/974/7b8 We hope you can join us! (and feel free to bring a friend) - Please RSVP!