Past Meetup

October 2015 Marketing Technology Group Meeting!

This Meetup is past

148 people went

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October Marketing Technology Group Meetup! #BMTG4

Let's keep the momentum going! Join us on Tuesday, October 20th from 6:00 to 8:30pm network, learn and discuss marketing approaches and the technology to support them.

Please sign up for this event on our Meetup page since you won’t be allowed access unless you are on the list! Also, please bring a photo ID.


• Sean Kelly, Engineer, Tapjoy, Bill Bogasky, Account Manager, Basho: Riak at TapJoy
Mobile Advertising is a big business, and it's only getting better. At Tapjoy, over half a billion ads rendered is just a regular day for us. We'll cover why we chose Riak to handle that scale, how it meets our data storage needs, and how new developments in the product are enabling us to to continue to grow our platform. Riak KV is a distributed NoSQL database that is highly available, scalable and easy to operate. It automatically distributes data across the cluster to ensure fast performance and fault-tolerance.

• Tushneem Dharmagadda, CEO Mobinett Interactive: Using Employee Apps to Create a Better Customer Brand Experience
Learn why internal marketing is just as important as external. Build your brand from the inside out, leveraging mobile technology and the best engagement tactics for employees. Tushneem will show you how to easily create an internal facing employee mobile app that pushes out relevant content, surveys, gamification, rewards, and much more, through an easy-to-use dashboard.

hubEngage™ is an employee communication and engagement platform that lets you push relevant content, surveys, gamification, rewards, and much more, to users via location-based technologies, segmentation, user behavior and feedback algorithms. Using hubEngage's intuitive dashboard, you can instantly design, build and trigger tactics to mobile and desktop apps, analyze performance, and re-target users with increasing relevancy.

• Eric Webster, VP Technology, Cramer: Emerging Technologies You Need to Know About
Strap on your seatbelt for this fast-paced trend spotting session that will take you around the world for a sneak peek at the biggest mega trends you’ve probably never seen before. See what high-tech ideas are coming on strong, how people are experimenting with them and what it will mean for experiential marketers in 2016. Fill your notebook with fresh inspiration and get a glimpse of the future of technology-driven experiences.

• Mike Maggio, Enterprise Account Exec, bigtincan: Mobile content enablement for sales organizations
Ensuring that sales teams are equipped with the most effective content and selling tools is critical to realizing the highest yield out of a sales opportunity pipeline. If your organization has or is considering deploying tablets to the sales organization to enable them to be more effective when engaging with customers and more productive while they are mobile, you’ll want to attend this session to discover how to automatically deliver the most recent and relevant content to field sales at the right time, directly to their mobile device, provide the productivity tools to work with any content type on a mobile device regardless of network connectivity, automate processes on mobile devices with interactive forms & HTLM5 apps, gain insight on content utilization, effectiveness & impact on revenue and unlock field sales expertise to share across the team to improve overall group performance.


• 6:00: Pizza, refreshments, networking

• 6:40: Welcome and Announcements

• 6:50 to 8:15: Presentations

• Wrap-up


Microsoft New England R&D Center, Horace Mann Room, 1 Memorial Drive, Cambridge, MA 02142

Directions to Microsoft New England R&D Center

For driving directions as well as to the NERD, please visit:


Parking is available at 1 Memorial Drive. Details can be found here.

THANK YOU to our generous sponsors!

Davis IT and Engineering ( Davis IT and Engineering is a specialized staffing firm with over 25 years of experience in providing clients and candidates with expert level talent and cutting edge career opportunities. We bring an innovative and collaborative approach to fulfilling staffing needs including contract, contract to hire and direct hire placements. We're proud to have earned Inavero's Best of Staffing Award for providing remarkable service quality to our customers and candidates.

Microsoft New England (MSNE) ( is a major center for technical innovation and research. Located in the heart of Cambridge, Massachusetts, the MSNE campus includes two buildings—One Memorial Drive and the recently renovated One Cambridge Center. At the core of MSNE is the Microsoft New England Research & Development Center (NERD). NERD is a world-renowned research and software development center, and is home to teams working on critical products and services like Microsoft Office 365 and Microsoft SQL. NERD also serves as a center of gravity for the local tech community, having hosted more than 1,000 events and welcomed more than 100,000 visitors since opening in 2008.

See you there!

- Rick Kollmeyer