Storytelling: Claiming your value as a technical product leader

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For the Boston Women in Product kick-off event Sarah McCrary a VP at Heartland Payment Systems discusses how to claim our value as technical product leaders.

Regardless of our professional experience and education, many women confront the unseen bias that women product leaders are not "technical". Sarah shares her experiences and observations of this bias and the effective and ineffective techniques for claiming your power as a technical product leader.

This will be our first of a 3-part storytelling series where seasoned professionals discuss topics focused on their experiences towards career success in the product field. The topic discussion will be followed by a Q&A session and casual networking. Light food and refreshments will be served.

Purchase your $5 tickets for the event on EventBrite (

*BPMA Premium Members can attend for Free Not a member? Sign-up for before the event. (

Tickets are $10 at the door


Sarah arrived in Cambridge, MA to lead a small start-up through a rapid growth phase. What happened was the quick inflation and quicker deflation of a business plan, repeated pivots, and reflections on the struggle for sustainable innovation in established firms casting about to find their "Next Big Thing".

Her product team leadership experiences includes co-inventing an encryption solution for protecting payment data (Heartland Secure e3); leading hardware and software start-up, Leaf, to build secure, cloud-based commerce solutions for small and medium sized businesses; and, currently, spearheading the digital experience transformation for a Fortune 1000 company (Heartland).

She is particularly interested in connecting businesses, consumers, and developers to make commerce easier and more secure for all.


Blueport Commerce (

Workbar Cambridge (

*All attendees will automatically be enrolled in the BPMA Free membership