This week, Alli Berry, Content Lead at Two Octobers, a fanatically-analytical digital marketing agency in Denver will be speaking! Alli was named to the Moz Top 50 Articles of 2017 list and was a 2017 Content Marketing Award finalist from the Content Marketing Institute for Highest Conversion Response. Her presentation will be, "Using Google Analytics to Develop Content for the Customer Journey".
This presentation will cover the importance of having content that addresses each stage of the customer journey. We will go over how you can get content ideas and audience insights from Google Analytics (and other free SEO tools!) that will help you develop the content that your audience is looking for.
This meetup is a chance to meet other local SEOs, and people interested in SEO (Search Engine Optimization). We usually have an educational program and plenty of networking. There are many great reasons to network with other SEOs: 1. Need a link? Maybe someone needs you to buy them a drink! 2. Need a job? Networking in your industry is a great way to find out about career opportunities. 3. Stumped with an SEO problem, or strange technical SEO issue? You'll likely find someone with an opinion, and maybe even an answer.