460 King St. West, Toronto, ON
In order to be a successful at Digital Marketing, a sound knowledge of Google Analytics is a must. When it comes to launching marketing campaigns, whether it be through social, e-mail marketing, sponsored content etc., Google Analytics' insights give Marketers the ability to accurately track campaign success. Translation: You'll save time and money understanding what resonates with your customers, and you'll get to know your audience by diving into GA's demographic and behavioural data.
You'll leave this one-day bootcamp armed with the ability to navigate the Google Analytics platform and leverage its features to make better sense of your business' data. Advanced skills will be developed around data mining/consolidation, meaningful analysis and the formation of optimization recommendations. Use of industry leading tools will get you familiarized with the on-going process of collecting, analyzing and actioning real data, while driving more qualified traffic to your online properties.
In order to attend this event, you must RSVP here: https://brainstation.io/event/google-analytics-2016117155515