This group is for people who work in journalism and marketing to discuss trends and opportunities in the growing field of "brand journalism." Technology has disrupted the marketing profession, putting consumers in charge of the corporate editorial agenda. Push-marketing and spin doesn't work anymore. Traditional advertising and PR are dead. Experts say that marketing departments should be run like newsrooms. But what does that really mean?
This meetup is for people who work in marketing and media. This includes journalists, writers, reporters, creative directors, producers, photographers, and videographers. Let's explore together!