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RE: [atheists-501] "Specifications" for the Atheist Billboard Idea?

From: Martin S.
Sent on: Sunday, January 20, 2008 2:33 PM
I think it is one of the better slogans so far. However, one caveat I see is that a slogan like
that could just as well have been used to introduce a new sect. And that sect could have used this
ad as a starting point of a new advertisement campaign. 
Removing the word "great" would instead not exclude existing sects from the first sentence. This
would mean that people at first glance could think "yeah, of course there are zillions of sects
that are wrong" - and lose interest. Therefore, I removing the word "great" would also remove some
of the power of the slogan.
I see no obvious verbal way out of this. However, the slogan does look like a good attention
grabber. This means somewhat more elaborate symbolic graphics can be used for further explanation,
and maybe even to make a few extra statements. I believe that graphical statements can even imply
stronger messages. Messages that you couldn't necessarily get away with if they had been made
explicit with  text. And messages that wouldn't even have been noticed without an
attention-grabbing slogan like this.
Cheers, Martin S.

--- judith <[address removed]> wrote:

> i like this one as well! now we just have to think about the graphics,  catchy, not too
> cluttered - people have to take it in from a car  driving by 50 km/hr. maybe just the simple
> text in a dark background?
>   judit
> Steven Parker <[address removed]> wrote:      "The great religions of the world can't
> all be right. But they can all
> be wrong."
>   YES YES YES YES!!!!!
>   your dad rules!
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