Mapping Brand Content

This is a past event

35 people went

C-Suite Support Meeting

Montgomery Coscia Greilich LLP (MCG) 2500 Dallas Pkwy, Ste 300 · Plano, TX

How to find us

We are on the third floor, make sure to be on time as they lock the doors @ 6:00 PM

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Details

The Message Problem

Many businesses lack a complete understanding of the interplay between their brand and their marketing and sales efforts. As a result, they are often communicating an ineffective message to the wrong audience at the wrong time. The outcome is usually confused consumers, rather than connected customers.

The best practice for businesses to follow is to implement a plan that aligns their business objectives with their marketing content strategy and tactics to achieve better business results. The SyncLab “9 Steps to Digital Marketing Success” defines the process of developing a core brand message, creating content supporting that message that attracts a desired audience, and then maximizes consumer engagement to establish connected customers.

On January 17th we’ve invited Mark Neace, CEO of SyncLab Media. SyncLab Media was co-founded in late 2013 by Mark Neace to meet the needs of business owners, entrepreneurs and community organizations desiring a strategic approach to digital marketing and content production.

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Key Takeaways:
The Content Mapping process breaks down;

✓ Content mapping in 2019 and beyond
✓ Core Brand Message
✓ Target Audience
✓ Defined Business Objective
✓ Content That Attracts
✓ Visual Content Production
✓ Effective Content Distribution
✓ Maximize Marketing Platforms
✓ Active Content Management
✓ Metrics That Matter

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Mark Neace is a native Texan who has enjoyed living in many places in the Western United States and traveling the world. He returned to Texas in 2003 to settle in with his growing family, and celebrated 18 years with his wife, Lori, this past July. Mark is an Assistant Scoutmaster with his now 15-year-old son’s troop, an Order of the Arrow Brotherhood Member, and serves as the Tejas Caddo District Vice Chair / Friends of Scouting Chair in Circle Ten Council. He is also a member of the Rotary Club of Park Cities where he serves as Chair of the Marketing and Communications Committee and is a Paul Harris Society member of the Rotary International Foundation.

Mark is a Certified Digital Marketer (CDM) who has been involved in film and video production since 1990, starting his own video marketing company in late 2008 after collaborating on the beta testing of the YouTube platform. His company has grown to become a video-centric digital marketing agency, now called SyncLab Media. They provide organizations of all sizes and industries with a consultative approach to brand development, digital marketing and content strategy, digital and video content production, marketing optimization, content and social community management, paid and programmatic advertising, and digital media placement. SLM is a 2017 and 2018 Expertise Best Digital Marketing Agencies in Dallas, Dallas Producers Association Member, Texas Association of Motion Media Professionals Founding Member, and a 2017 North Dallas Chamber Business of the Year Nominee.

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