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Web SIG Cleveland - Rethinking SEO – Facts, Figures & Data

  • Jan 19, 2013 · 10:30 AM
  • This location is no longer available

Are traditional SEO tactics effective at driving business leads anymore?

Join us for an exciting presentation on Saturday, January 19 at 10:30 EST. Chad Pollitt (@CPollittIU), Director of Marketing for Slingshot SEO (@SlingshotSEO), will discuss the reasons why traditional SEO (search engine optimization) campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he'll prove that inbound marketing is SEO.

He will also discuss how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Additionally, learn how to take advantage of these changes in order to maximize web visibility and organic leads.

The presentation will explore:

* Traditional SEO
* A New Way of Thinking About SEO
* What Caused SEO to Change and What it Means
* A Case Study Showing a 633% Growth in Organic Search Leads
* Seven Actionable SEO Takeaways

Updates and driving directions found at

Join or login to comment.

  • Stuart O. Smith, Jr. - s.

    I wanted to be sure you all had links to these resources from last Saturday's meeting, plus information about future meetings:

    January 23, 2013

  • Sam N.

    Good meeting, the speaker knew his stuff

    January 20, 2013

  • A former member
    A former member

    Before this, I haven't given any more thought to SEM than buying magical Google traffic and getting immediate hockey stick graphs all over the place. The presentation did well to paint a clear picture of SEO/SEM yesterday, today and tomorrow. Plus its always great to get out and meet other folks doing what I do.

    January 20, 2013

  • Theodore T.


    January 19, 2013

  • Ellen K. M.

    Wasn't able to attend due to family obligation. Would love to hear a summary of the presentation.

    January 19, 2013

  • Denny S

    Excellent presentation.

    January 19, 2013

  • Liz B.

    Well worth my time. Great speaker, good subject and useful information.

    January 19, 2013

  • Stuart O. Smith, Jr. - s.

    Thank you to Chad Pollitt for such an informative talk. Greatly appreciated.

    January 19, 2013

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