When was the last time you generated 4,000 leads at a trade show? With most booths looking like clones of each other, do you know how to make yours stand out? Udi Ledergor has managed hundreds of trade shows on six continents during the past 15 years. From choosing the right giveaway, through staffing tips that make all the difference, to identifying decision makers at your booth with surgical precision - Udi will share his wealth of experience and advice on how to build the ultimate trade show booth.
Udi is the head of marketing at Yotpo, formerly VP Marketing at Panaya, EyeClick, and Sarin Technologies. il.linkedin.com/in/udiledergor
This info is golden - we all end up presenting at trade shows at some point. My experience is that only a handful of companies know how to utilize this marketing tool effectively. And because this is something that is simply too expensive to learn from experience - most small businesses and startup gibe it one try and quit. Larger companies usually see trade shows as an expense and suck it up. But every now and then you see someone who really gets it and walks away with a yeas worth of business! Udi can show you how. This is not just a talk about trade shows! It's about measuring your marketing ROI and Udi shows how this can be done offline and how you can measure any of your marketing activities.
7:00 - 7:30 PM Networking over beer. 7:30 - 8:30 Feature presentation.
8:30 - 9:00 Chatter.
Please note that the entrance to the Radio pub is left to the Aroma and down the dark stairs. Doors will open at 7:00 PM