Making Google Analytics Work For You: Tips and Tricks for Actionable Insights

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Do you use Google Analytics but find it overwhelming and complicated? Want to get useful insights from it but not sure how? Or perhaps you're looking for more ways to optimize your website and marketing campaigns? Meira Puterman will take us through some of her most useful approaches and strategies to using Google Analytics. She will share tips and tricks to gaining actionable insights, using her clients' Analytics accounts as illustrations.

This presentation will appeal to marketers with access to Google Analytics who specialize in one or more of the following: PPC/Google AdWords, ecommerce sites, newsletter marketing, SEO. It will also appeal to SMB owners who use Google Analytics on a regular basis.

This is NOT for complete beginners so prior knowledge and usage of Google Analytics will be assumed.

7:00 - 7:30 Grab a seat, grab a drink and network.

7:30 - 7:45 Intro

7:45 - 8:30 Feature presentation