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Account-Based Marketing: Turning the Dream into a Reality

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  • Poly Bar

    Rothschild 60 , Tel Aviv-Yafo (map)

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  • ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company.

    In the meetup, Rafi Kretchmer, VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program.

    The presentation will include:

    • Allocating the right budgets for ABM

    • Key ways to get Management and Sales involved

    • Content strategies for ABM messaging and communications

    • Measuring results on an account level

    The meetup will be conducted in English.

    Don't miss this one!

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