- PR, Not ER: How to Painlessly Get Your Startup Covered by the Global Media
Interested in learning more about public relations (PR) and how it can help your company position itself as a global leader in your industry? Or perhaps you’d like to know more about working with the media and how to shift the public’s perception of your business? In this discussion, Lauren Gumport, Director of Communications at Playbuzz, will offer an overview of key PR tactics that are a must for your global communication plan, including easy-to-use tools, tips on media relations, and why speaking events and awards are crucial when it comes to elevating your company’s brand, messaging and reputation. It will also provide an overview on the pros and cons of hiring an in-house PR team, compared to that of working with a third-party agency. Within, Lauren will present a case study on how the buzz and news was created during Playbuzz’s recent Series C $35 million funding round, including the planning process and how the company garnered coverage in key markets worldwide. This presentation will appeal to marketing teams and executives looking to invest more time and resources into their PR initiatives. The discussion is especially ideal for those who have upcoming product launches or funding announcements that they would like to earn media coverage around. The meetup will be conducted in English. • 7:00 - 7:30 Grab a seat, a drink or two and network • 7:30 - 7:45 Intro • 7:45 - 8:30 Feature presentation See you there! P.S If you're in New York or Boston anytime soon, make sure you check out our twin groups: CMO Confessions NYC (https://www.meetup.com/cmoconfessions/) & CMO Confessions Boston (https://www.meetup.com/CMO-Confessions-NYC/)
- The Lean Marketing Way - Generating Leads Using Tweezers
Join us for this presentation where Ramel Levin, VP Marketing at CloudEndure, shares his secret weapon of jump-starting high quality lead gen on (almost) zero budget. This presentation will include: • How to find and approach the right leads at the right time • What tools can help you build a strong pipeline on a low budget • Discuss the results of campaigns based on this approach and how it compares to traditional lead gen Ramel has over 20 years of experience in tech development and marketing in companies such as ClickTale, Panaya, ARX, WorldMate and IBM. The meetup will be conducted in English. See you there! Yanir & David 1 Minute Networking Pitch Opportunity: At the start of the meetup, we will provide the stage to anyone for a 1 minute pitch and introduction about themselves or their company. If you are interested, please reach out to us beforehand. It will be on a first come first serve basis for 3 attendees.
- CMO by Remote Control
Creative, Disruptive, Personalized, Journey Focused Marketing. Interested in one of those adjectives? Special guest Daniel Glickman ( http://cmoconfessions.com/ ), CMO of Roojoom and creator of the CMO Confessions Meetup is visiting Israel (following his recent relocation to Boston) and is joining us to share his experience, new book and new challenges managing a remote marketing team in a fast-paced start up between Israel and the US. The session will be an informal Q and A discussing and hearing Daniel’s thoughts on: • The journey to the role of a CMO in a startup • Daily challenges the modern day CMO is facing • An excerpt from one of his books “Disrupt That” • News from the startup scene in Boston and CMO Boston Confessions • A few intimate marketing confessions and lots more... The meetup will be conducted in English. See you there! Yanir. 1 Minute Networking Pitch Opportunity: At the start of the meetup, we will provide the stage to anyone for a 1 minute pitch and introduction about themselves or their company. If you are interested, please reach out to us beforehand. It will be on a first come first serve basis for 3 attendees.
- Hunting Zebras: Killing it at Trade Shows with Zero Budget
Many marketers and entrepreneurs are missing out on a huge opportunity of meeting real leads and prospects at trade shows. These events can be overwhelming. Too many people, too much money for a stand or sponsorship. What if we told you there is a way for you or your company, to create dozens of leads in minutes, without any budget. Sounds too good to be true? In this meetup, Omri Yacubovich, former Founder & CMO at Commerce Sciences, will present his experience and strategy to Hunt Zebras and maximize your results when attending trade shows and conferences. Omri will share with us his Marketing Confessions (good and bad) of how it worked for him and how he won over several of the top 50 online retail customers without spending a dollar. In this meetup you will learn how to: • Define the right goals, and approach to events based on your company’s stage • “Hunt Zebras” and boost your lead gen, before, during and after events • Approach your next event based on confessions of real life examples • Win over your first customers, without any booth or sponsorship The meetup will be conducted in English. **No animals or wildlife will be harmed during the meetup** See you there! 1 Minute Pitch Opportunity At the start of the meetup, we will provide the stage to anyone for a 1 minute pitch and introduction about themselves or their company. If you are interested, please reach out to us beforehand. It will be on a first come first serve basis for 3 attendees.
- Account-Based Marketing: Turning the Dream into a Reality
ABM is the buzz word for marketing in 2016, however the journey from theory to practice is easier said than done. Marketers are only penetrating 10-15% of their key, high value accounts. A successful ABM strategy is a great opportunity to produce revenue generating results and place your Marketing department in an esteemed position in your company. In the meetup, Rafi Kretchmer (https://il.linkedin.com/in/rafi-kretchmer-901200), VP Marketing of Panaya, will share his best practices and tips to deliver an innovative and practical ABM program. The presentation will include: • Allocating the right budgets for ABM • Key ways to get Management and Sales involved • Content strategies for ABM messaging and communications • Measuring results on an account level The meetup will be conducted in English. Don't miss this one! -- Anyone would like to introduce themselves or their company for a quick 1 minute pitch on stage, please reach out to me beforehand and we can provide this opportunity. We will allow for 3 quick pitches (first come first serve) at this meetup, before the main speaker. See you tomorrow!
- B2B Marketers Get Naked
In the Meetup, 3 top B2B marketers will share their deepest darkest secrets: What tools they use and on a daily basis and share real results and useful tips. It's your chance to see them naked (No, not literally). No success stories cover-ups - only what actually works. The Meetup will be conducted in English. * Legal discloser: If you take this naked theme too literally we will have to kick you out. Ilan Hertz (https://www.linkedin.com/in/ilanhertz) - Head of Lead Generation, Sisense · Lead Scoring & Lead Providers Tamar Garfunkel (https://il.linkedin.com/in/tamar-garfunkel-86b6a968) - Director of Marketing Automation, Yotpo · List Building, Data Enrichment & In-App Messaging Idan Hershkovich (https://www.linkedin.com/in/idanonlinemarketing) - Marketing & Growth Expert, Cato Networks · Social Media & Content Marketing Personal note: This will be my final meetup before I leave to Boston. Don't panic! I'll be back to visit and the meetup will live on thanks to Yanir Calisar (https://www.linkedin.com/in/yanirc). I hope to see you on the 5th for an informal goodby. Make sure to friend me on LinkedIn (https://www.linkedin.com/in/glickmandaniel) and Facebook (https://www.facebook.com/cmoconfessor/) so we can keep in touch. Daniel.
- OnStage Coaching: Marketing Strategy Workshop for Startups
In Association with MC Forum: 3 startups will present their growth challenge and seek out help from the audience. An interactive and exciting evening. Submit your startup here: http://goo.gl/forms/usqyK2Zhms (http://cmoconfessions.com/scale-up-your-growth-workshop-at-marketing-confessions/) Agenda: 7:00 -7:30 PM. Grab a beer and network 7:30 - 9:00 PM. Main event.
- Making Google Analytics Work For You: Tips and Tricks for Actionable Insights
Do you use Google Analytics but find it overwhelming and complicated? Want to get useful insights from it but not sure how? Or perhaps you're looking for more ways to optimize your website and marketing campaigns? Meira Puterman will take us through some of her most useful approaches and strategies to using Google Analytics. She will share tips and tricks to gaining actionable insights, using her clients' Analytics accounts as illustrations. This presentation will appeal to marketers with access to Google Analytics who specialize in one or more of the following: PPC/Google AdWords, ecommerce sites, newsletter marketing, SEO. It will also appeal to SMB owners who use Google Analytics on a regular basis. This is NOT for complete beginners so prior knowledge and usage of Google Analytics will be assumed. 7:00 - 7:30 Grab a seat, grab a drink and network. 7:30 - 7:45 Intro 7:45 - 8:30 Feature presentation
- Brand psychology and start-ups with author Jonathan Gabay
International author Jonathan Gabay (http://brandunderstanding.com) is visiting Israel and will give an exclusive guest talk at Marketing Confessions. Brand Psychology and Startups: Understanding the science of influence Sponsored by Roojoom. 7:00 PM Stop by, grab your seat and a beer. 7:30 - 8:30 Main event and Presentation. 8:30 - 9:00 - Hang out with us and chat.
- B2B Growth-Hacking: Effective ways to Dramatically Grow Your Business
As a B2B marketer you are probably struggling driving more warm leads onboard, having your sales team conduct more demos and close more deals. There are no magic tricks in our business, but only hard work and persistency - however, I will share with you some shortcuts and methodologies that will help you scale your efforts and will help you put your marketing efforts on the right track. During this session, Omri Yacubovich (https://twitter.com/omri_yacubovich) will uncover some proven methodologies as well as examples for Growth Hacking activities, including how did I manage to increase Commerce Sciences traffic by 700%. (http://blog.commercesciences.com/how-do-you-increase-traffic-by-700/) These methodologies and examples are highly relevant for B2C marketers as well.