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CSR and Leadership – How might business leaders drive CSR and Sustainability?

  • May 14, 2013 · 6:30 PM
  • This location is shown only to members

CSR Meetup London is pleased to announce that Ron Ainsbury will give a presentation on the above topic on the evening of the 14th of May. Ron is a Visiting Professor for Corporate Sustainability and Responsibility at the Rotterdam Business School, a Visiting Fellow at Cranfield University’s Doughty Centre for Corporate Responsibility, and a visiting lecturer at Vietnam’s Ministry of Finance JV MBA programme. Ron divides his time between consulting to industry, university research, and lecturing to business school students. His business experience includes having been an MD of two companies, over a decade of consulting to MNCs, SMEs, and start-up companies across Asia and Australasia, and Director, Corporate Responsibility for Diageo in Australia. There Ron was instrumental in developing several innovative responsibility programmes including bringing members of the alcohol industry together with others to form a new organisation, DrinkWise Australia, focused on tackling a long-term social problem: changing the drinking culture of Australians. See

In his presentation, Ron proposes to talk about the problems that needed to be overcome to bring about DrinkWise - and why the different stages of maturity of companies within the alcohol industry towards responsibility inhibit the development of this model around the world. CSR and Leadership in the corporate segment is a highly relevant topic - subsequent Q & As might, for example, focus on what lessons might be learned by companies in other industries who are faced with complex social problems affecting industry and company value. Space is limited so if you would like to attend then please sign up early and if your plans change subsequently then please change your RSVP status accordingly. A cash bar will be available and you are welcome to purchase drinks (alcoholic or non-alcoholic) and bring them to the Meetup. However, if you wish to do this please arrive a little earlier than the scheduled time so that the Meetup can start promptly.  

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  • celine

    A very nice meeting which left me feel empowered and confirmed I am on the right path. Thank You All!!

    May 15, 2013

  • Dil

    A couple of insights I picked up (through the lens of a non-CSR professional):

    (1) The overlap of business goals and CSR strategies is a significant success criteria. The majority of consumers today vote with their wallets not with their conscious. (2) CSR may not be a silver bullet if the company is doing harm in society, whichever way you spin it.

    (3) The DNA of business leaders is based on a two way transaction based on profit maximization. When there is minimal overlap with business goals, CSR felt a bit sub-servant - "one way". I think business leaders could be more creative in what they seek from the communities they serve, and it will also feed into their natural mindset.

    May 15, 2013

  • Pete B.

    Great meeting with very interesting speaker. Thanks.

    May 14, 2013

  • Adrian P.

    Good question Dil - if there is anyone with focused experience in this particular area please catch up with Dil during the post-Meetup networking. Adrian

    May 13, 2013

  • Dil

    I'm not a CSR expert (clearly), but I'm the founder of Jalebi, a unique marketing agency which connects brands and communities. I am keen to get some insight / viewpoint on how the 16,000 UK communities reaching 15.3 million households can make it easier for brands to achieve both CSR and commercial objectives in a sustainable way.
    Is there anyone out there that might a view on this, and we can catch-up during the break or after the meet-up ?

    May 13, 2013

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