Focus on Content Promotion and Inbound for Niche Industries
Thursday 22nd March,[masked] pm - 9.00 pm
At the March meeting of the Cambridge Hug, we'll look at the content promotion strategies you should be using today and how inbound marketing works across verticals in a niche industry.
About the evening's talks: Eric Swain - Client Services Director, Equinet Media
"If content is king, is promotion the king-maker?"
Having created great content aimed at the right audience for you, how do ensure that it reaches those people where and when they want to see it? Content promotion strategies have clearly moved way beyond email and blog subscribers today. Eric will discuss how you might wish to broaden your approach to social, including paid opportunities, what to consider when embracing influencer outreach and where/how AI and chatbots might come into play.
Paul Avery - Managing Director, Bio Strata
"Going vertical: Three inbound marketing lessons learned from working in a niche industry"
At this month’s Cambridge HUG, Paul Avery from BioStrata will share three practical insights from his team, all gleaned while managing inbound marketing programmes across a range of verticals within the life science industry. His talk will include tricks for developing bulletproof buyer personas that drive segmented campaigns, tips for creating content that scales across vertical markets, and tools within HubSpot that help to automate as much of this as possible.