Cambridge Business Park, Cambridge, CB4 0WZ
The Cambridge Marketing Meetup is an informal, friendly place for the marketers of Cambridge to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode.
Jonathan Brech, Cambridge Data: Creating a Testing Culture
Marketing teams are coming under increasing pressure to become data-driven and demonstrate an 'agile marketing' rapid test & learn habit. Jonathan will describe how he has worked with a start-up to accelerate growth by using the best of the 'agile' thinking borrowed from the dev ops team.
Luca Senatore, Genie Goals: Marketing: big vs small organizations! B2B vs B2C! Marketing vs Business Development!
Luca Senatore started his career in marketing in 1996 when marketing was very very different. He transitioned from traditional to digital very gradually and built or advised marketing strategies for very different organizations, including:
• a national publisher - 20 staff
• an industrial sporting fencing company - 50 staff
• a restaurant - 15 staff
• a tiny deli shop - 1 staff
• a complementary health center - him and Massimo, his former business partner
• an international digital agency - Genie Goals
• global household brands - 2000+ staff
In this talk, Luca will share the commonalities he found during the 20 years marketing extremely different businesses. He'll talk about what worked, what didn't and will leave you with practical, no-nonsense actionable points for you to take away and use right away, whether you're a deli shop owner or a global household brand.
Buckle your seat-belt !
Format of the Night:
6.30PM - Doors Open - Light Snacks, Drinks, Networking, Ping Pong and Table Football
7.15/7:20PM - Introduction and Talks Begin
8:15/8:20 - Talks Finish, Networking, more Ping Pong and Table Football
9PM - End of the night - you leave with new contacts and fresh ideas
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Please update your RSVP so I have accurate numbers for caterers :)
Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :).
See you there!
Happy and always learning.
Better websites for technology marketing.
Account Manager - OST Marketing www.ostagency.co.uk
Hi - I provide marketing and communications strategy and project support to senior management.
Experience in managing direct marketing and digital advertising technologies.
Social Media is my passion, My Motto: Just do it !!
New to marketing. Tried to sell my goldfish on ebay. Wasn't successful.
Founder and Director of Little Dragon Films. Telling your story through video
B2B Technology & Channel Marketing
Founder and current CEO Of Nerf Radio - The league of legends radio station
I do marketing!
Digital marketing & Comms - Find me on LinkedIn or @simonecas
Fan of these meet-ups!
Event marketing and management specialist