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Marketing Meetup Number 5: The Final 2016 Edition.

  • Redgate Software

    Cambridge Business Park, Cambridge, CB4 0WZ (map)

    52.228760 0.153708

  • In the servery. 1st Floor.
  • The Cambridge Marketing Meetup is an informal, friendly place for the marketers of Cambridge to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode.  

    Speakers:

    Jonathan Brech, Cambridge Data: Creating a Testing Culture

    Marketing teams are coming under increasing pressure to become data-driven and demonstrate an 'agile marketing' rapid test & learn habit. Jonathan will describe how he has worked with a start-up to accelerate growth by using the best of the 'agile' thinking borrowed from the dev ops team.

    Luca Senatore, Genie Goals: Marketing: big vs small organizations! B2B vs B2C! Marketing vs Business Development! 

    Luca Senatore started his career in marketing in 1996 when marketing was very very different. He transitioned from traditional to digital very gradually and built or advised marketing strategies for very different organizations, including:

    • a national publisher - 20 staff

    • an industrial sporting fencing company - 50 staff

    • a restaurant - 15 staff

    • a tiny deli shop - 1 staff

    • a complementary health center - him and Massimo, his former business partner

    • an international digital agency - Genie Goals

    • global household brands - 2000+ staff

    In this talk, Luca will share the commonalities he found during the 20 years marketing extremely different businesses. He'll talk about what worked, what didn't and will leave you with practical, no-nonsense actionable points for you to take away and use right away, whether you're a deli shop owner or a global household brand. 

    Buckle your seat-belt !

    Format of the Night: 

    6.30PM - Doors Open - Light Snacks, Drinks, Networking, Ping Pong and Table Football

    7.15/7:20PM - Introduction and Talks Begin

    8:15/8:20 - Talks Finish, Networking, more Ping Pong and Table Football 

    9PM - End of the night - you leave with new contacts and fresh ideas

    Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Please update your RSVP so I have accurate numbers for caterers :)  

    Attendance:

    Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :).

    See you there!

Join or login to comment.

  • Joe G.

    If you can no longer make the event, please update you RSVP out of respect for the organisers, your fellow attendees, and the sponsors! Thank you :)

    3 days ago

  • Christina

    Hello, is there a fee to be paid for this event?

    November 23

    • Joe G.

      No Christina, it's free.

      2 · November 24

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131 going

4 spots available

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Our Sponsors

  • Brand Recruitment

    Brand Recruitment offer marketing recruitment in our area.

  • Cambridge Marketing College

    Cambridge Marketing College offer marketing qualifications in our area.

  • Redgate Software

    Redgate are kindly hosting the Marketing meetup

  • OST

    OST Marketing is a specialist social media and digital marketing agency.

  • Genie Ventures

    Genie Ventures - a fast-growing digital marketing company

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