Sarah Reakes - Managing Director and Dr Matt Higgs, Senior Planner, KISS Communications.
The role of emotion in communication: focusing on the role emotion plays in influencing customer attitudes and engagement. This short presentation will demonstrate how important it is to rise above product attributes, rational reasons to believe and touchpoints to ensure your brand engages at an emotional level.
Format of the Night:
6.30PM - Doors Open - Light Snacks, Drinks, Networking, and Table Football
7.00 PM - Introduction and Talks Begin
8:10/8:15PM - Talks Finish, Networking, more Ping Pong and Table Football
9PM - End of the night - you leave with new contacts and fresh ideas
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)
See you there!