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Cambridge Mobile App Group Message Board › Monday, 26 March 2012 - James Fenton: Art Direction Vs The Web

Monday, 26 March 2012 - James Fenton: Art Direction Vs The Web

A former member
Post #: 3
For designers, developers, researchers and product managers in the group. The Cambridge Usability Group have an event on Monday 26th March you might be interested in.

James Fenton Digital Art Director at Tribal Group will be giving a sneak preview of his talk at Future of Web Design in May.

Talk summary
Art direction used to involve the careful and meticulous control of a visual style across a product, campaign or brand. An art director would oversee all aspects of design, ensuring page layout, typography, illustration and photography communicated a consistent visual message. The web has moved the goal posts however, handing over control and choice over to consumers and users.
So what role does art direction play in a world of choice, customisation and user generated content?
In this talk, James will discuss the role of the art direction and brand control in large web projects, exploring the challenges of delivering brand consistency across multiple devices, operating systems and browsers, whilst looking at how art direction itself is shifting from a discipline of visual control, to one of experience design.

About James Fenton
James Fenton has been designing for the web since 1999. Now Digital Art Director at Tribal Group, he is responsible for establishing a ‘good design’ culture across a suite of web based learning tools, delivered through mobile, desktop and the classroom.

Follow James on Twitter: @jamesfenton

Time: 18.30 for drinks, nibbles and networking. The talk starts at 18.45 and the event will finish by 20.00.

Venue: Red Gate in the Cambridge Business Park, opposite the Science Park:

Red Gate Software
Newnham House
12 Cambridge Business Park
CB4 0WZ
Cambridge
United Kingdom

If you would like to attend please register for your FREE ticket onEventbrite
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