Social Media ROI: All about Analytics with Simone Castello
One of the biggest challenges when it comes to social media marketing is measuring and understanding the results! Way too often we speak with business owners who invest a lot of time, effort and money into posting on social media, creating more content, engaging with people and spending cash on ads, but don't measure their results!
That's why we're thrilled to have Simone Castello coming to share her in-depth experience of social media analytics and how to measure your ROI.
Simone has over 20 years of communications experience. She switched from journalism to marketing in 2008 and despite her dislike of maths is a keen advocate of analytics to inform digital strategy. She is currently contracting at the University of Cambridge.
Measuring return on investment (ROI) can show you what's working and what’s not, and how you can add value to your business. This workshop will cover free tools: Google and channel Analytics. Examples from a live job and previous clients will demonstrate how measuring applies to different products and objectives.
Connect with Simone online:
Join us for a great morning filled with learning, meeting new people and generally having a great time!
Agenda for the morning:
10-10:30am - refreshments, mingling, networking
10:30-10:45am - introductions
11-11:45am - presentation followed by Q&As
12pm - expected finish
We're looking forward to meeting you all at The Bradfield Centre (Central Working Cambridge, Unit 184 Cambridge Science Park, Milton, Cambridge CB4 0GA, UK)!
Do you have any questions or problems that you'd like this group to help you with? Let us know!
*** SPONSORS ***
This meetup is generously sponsored by ContentCal
ContentCal is a social media company with the mission to help anyone and everyone succeed in social media marketing.
Save time and create better social media content with ContentCal. No more stress, just awesome content. You can say goodbye to embarrassing typos. Their built-in approvals ensure that content won’t go live until it’s been vetted and approved by the relevant people.
Join thousands of businesses and agencies using ContentCal to build an effective social media presence.
Find out more at https://www.contentcal.io/
Or check out their free resources at http://blog.contentcal.io/