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More Than UI: How the Brand Plays a Role in the User Experience

  • Jun 16, 2014 · 6:30 PM
  • Myjive (at NC Music Factory)

For years, branding and user experience design seem to be a discipline mixture more reminiscent of oil and water than peanut butter and jelly. However, the need for companies to communicate their values, messages, personality and products in a multi-channel yet consistent experience makes the line between branding and experience design razor thin. Touching on the intersection of marketing, service design, product design, technology, and customer/user experience, this talk will consider what the UX designer’s role could be within this landscape and whether or not we are (or should be) considering the brand experience in user experience design.


Jason Toth, Senior User Experience Designer, Viget

With a range of professional experiences and design training including architecture, graphic design, and interaction design, Jason has worked in the software and web design industry for the past 10 years. He brings a wealth of industry knowledge in web strategy, usability, and information design, which he uses to create experiences that merge client needs with strong visual and interactive strategies. Jason’s user experience efforts have included projects for Puma, Google, Conservation International, WRAL, Duke University, and GoPole to name just a few.

Previously, Jason worked at IBM where he was a senior user experience designer responsible for the design and strategy of products in their social collaboration software suite. Jason is active at the College of Design at NC State University, participating in numerous reviews, design projects, and undergraduate charrettes. Jason earned his B.S. in Architecture from the University of Virginia and a Master's of Graphic Design from NC State University. Prior to working as a User Experience Designer, he worked professionally as a freelance graphic designer and an intern architect.

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  • Sean F.

    Thanks a lot Jason for the great talk on UX and Branding

    June 21, 2014

  • Tiffany T.

    Really appreciate the talk Jason! It was highly relevant and informative. Enjoyed the discussion too. Thanks for sharing your slides. :)

    June 17, 2014

  • Babak K.

    Thanks for the great talk and presentation :) It was also very nice to meet new people and network.

    June 17, 2014

  • A former member
    A former member

    Great meetup! Jason had a very insightful, thought provoking presentation. Good networking too.

    June 17, 2014

  • Elizabeth B

    Awesome talk! Thanks to Jason's cool UX recommendations, I went down a Warby Parker rabbit hole today & discovered the Taco Bell Drawing Club. I'm pretty sure we need to create a CLT UX sub club for that!

    1 · June 17, 2014

  • Max L.

    Very fine talk. Muchas gracias. My only qualm is that there should have been more people there, which is my own fault. Some of my friends would have benefited greatly from hearing this talk.

    June 17, 2014

  • Jason T.

    Thanks to everyone who came tonight. Enjoyed meeting you all and appreciate the questions and discussion. Hope to get down to Charlotte again soon.

    Here's the link to the presentation and a link to rate the talk on SpeakerRate. Thanks, again!

    2 · June 16, 2014

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