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In the work that we do as UX designers, the ultimate goals we have are to create products and services that people enjoy using while also providing value back to the business. To achieve those goals there can a number of challenges that prevent our success, end up minimizing customer delight, or put in jeopardy the return on investment to the business.

In this session we'll:
- Outline a typical UX strategy
- Talk about the roadblocks and gotcha's that can limit our success
- And ways to implement a successful strategy