Getting Stakeholder Buy-in on UX

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Whether you’re a UX practitioner or someone who wants to bring design sprints, design thinking and the voice of the user into your organization—stakeholder buy-in is essential. Even in companies with long-established experience design processes, UX is still sometimes a hard sell. In a time of tight budgets, meetings overload, frenzied schedules and sales-driven validation, how do you prove the value of UX to leadership?

At this event, you’ll learn:

Getting to “test” vs. getting to “yes”
Why storytelling is your best (and most underutilized) weapon
Proven tactics for proving UX value
Quick wins on low budgets
Where to go from “NO”

About Dana Publicover
Dana has a diverse background that includes work as a writer, tech founder, designer and skydiving instructor. She has spent the last few years building internal startup incubators and pitch competitions for corporate innovation programs, running workshops and evangelizing design thinking at the enterprise level. Her company, Tiny Piñata, is a UX research firm that specializes in conducting empathy studies and creating specialized workshops for corporate teams. Her first book, The Empathy Imperative, will be published in Fall 2019.