NOTE: If you need to call the venue (the Macquarium Charlotte office/loft) please call[masked]-2146.
Our October UX Book Club meeting will be about "Search Analytics for Your Site" by Lou Rosenfeld
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Lou will be joining us via a Skype for a lively discussion on his latest work.
The Book: For those who place a pre-order (just say you want a book when you RSVP) by Sept 20, we can get you a discount of 30% and will deliver your copy at the Sept Book Club (or make an arrangement for you to pick up at another time). If you want to order individually, you can order straight from the publisher here: http://www.rosenfeldmedia.com/books/searchanalytics/
Time: 6:30 Meet & Greet; Discussion with author at 7:00 PM
Location: We will be meeting at Macquarium's Charlotte office/loft in NoDa. It's a bit tricky to find in the dark, so be sure to look at the map we posted explaining how you walk all the way back at Highland Mill lofts. (It's about 80% residential 20% commercial space.) http://uxbookclubclt....
Food: You may want to eat dinner beforehand, but we do plan to have some yummy hors d'oeuvres and stuff to drink.
What's a UX Book Club? Simple: just an informal group that uses books related to user-experience design as an excuse to get together now and then to learn, discuss and socialize.
Do I need to have read the whole book? Nope. We're all very busy people and sometimes don't have time to finish the book. Just come with an interest in the book and its topic, and a willingness to learn new stuff.
Are there other UX Book Clubs? Yes! For more information on UX Book Clubs check out the original wiki site: http://uxbookclub.org... Or follow the UX Book Club twitter feed: http://twitter.com/ux...
**Who is running this particular club? The Charlotte UX Book Club is a side project of Macquarium, a UX consultancy headquartered in Atlanta, with a growing outpost in Charlotte. It's a separate but complementary effort to the Charlotte UX Meetup.