Introduction to SEO for Wordpress with Dave Fowler
Dave has worked in SEO for a little over a decade, much of this managing SEO in-house; firstly for an ecommerce company and more recently an energy company. By the time of the February meetup he will be one week into the rollercoaster world of self-employment, having decided to take the plunge and set up as a freelance SEO consultant. Alongside his paid work he also owns a portfolio of educational websites on historical topics, some built using WordPress.
Some of the things Dave will cover are:
Overview of ranking factors Keyword research and use The Yoast SEO plugin Common mistakes Bonus: Useful free tools and plugins Level: Intermediate +
A 1000-hour head start using Underscores or _s with Elliott Richmond
Elliott has been in the creative and web development industry for nearly 20 years, he acquired a taste for design, tech and code as far back as the early 90's! Along with an unhealthy passion for WordPress, he also likes to play the guitar, stargaze, cook and cycle around the Cotswolds when the sun is shining but not all necessarily in that order!
This talk will explain what the starter theme "Underscores" or "_s" is and how developers use it to create themes to shoot for the very best in WordPress and web standards.
Level: Intermediate +