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Chicago Entrepreneur Networkers Message Board › How To Pick The Right Cake Boxes For Packaging?

How To Pick The Right Cake Boxes For Packaging?

Sara S.
user 279629898
Chicago, IL
Post #: 1
Owning a bakery gives you a lot of experience in profits and sales. It’s not really hard to realize then that most of your profit comes from actually delivering the bakery items to the doorstep of the customers. No matter if you are making lots of cupcakes or just some fanciful cakes, you have to enclose them inside an attractive box once they are baked completely. Most of the times, this task can be unnerving. But after all, your business really relies on how your customers are receiving your package.



By now you must have realized that packaging plays a bit more role than just keeping the product inside. It is actually a really good source of communication to your customer about what your brand is and how you value your customers. A recent study showed that customer often only require a few seconds to have a brief idea about what is inside a box by just looking at the box. Don’t forget, an item which is attractively and delightfully packed is half sold. That seriously means that packaging has a significant job to do – it must convey a story to the customer and sell a product without saying a word.




Just like that, for bakery items like cakes, good and attractive cake boxes are required. The customers always prefer the brand and the bakery item which gives them a fresh look and feel. By using cake boxes, you can easily make yourself known through shapes, colors, styles and many other aspects of the outer packaging. But the question is how would you choose a cake box easily? Well, there are certain aspects that must be kept in mind while stepping into the market for choosing the right cake boxes.


Here are some of the tips that will definitely make it easy for you to choose the right cake boxes:



Size

Just make sure that are you picking up the right size for your bakery items? This is a very important step and you must choose the perfect size according to the bakery items you are baking. Too small a size will destroy your baked items and if you tend to choose too much larger cake boxes, the item will slide inside that will eventually destroy it. Anyway, the cake boxes need to be the exact size as your bakery items are to deliver them as it is to your customer.

In the market, you will find cake boxes of various sizes, you just need to make sure you choose the box which is well customized to your cake. And speaking of product variety, does it feel right to package products individually or to pack them altogether? The study shows that bakery items sell better when packaged in single quantity rather than in massive bulk. Wrapping the baked goods in a proper size box is a good chance to impress your customers with the aesthetic reflection of the bakery items.

Durability

While buying cake boxes, keep in mind that your bakery items are delicate and very sensitive, so the cake boxes must be able to protect those items with strength. For that, you need to have durable packaging. If your bakery items will be shipped to somewhere far away, make sure that box packaging is enough durable for shipment. It will cost you more energy, time, inventory and sales if your bakery goods arrive damaged. Bakery Box packaging that protects the bakery items, gives a good brand image and increases sales of bakery items.

The Material

We all know how sensitive bakery items can get. You bake them with such delicacy, packing them and delivering them as it seems like the most difficult task. But the market is huge now, and you can find a solution to everything now. When it comes to packing your bakery items, material matters a lot. Bakery items like cakes, donuts, cupcake, cookies, and others are one of the most sensitive products that need really special attention until they are handed to the customers.

The material used in the cake boxes of these items should not be unhygienic and should not destroy or affect the product in any way. Always choose sustainable packaging materials such as natural Brown Kraft and cardboard that are among the most suitable materials to accommodate many different cakes, doughnuts, and other baked goods. There is nothing worse than making delicious bakery items and not being able to deliver them safely to the customer.

Bakery items are often hard to handle. From the first step of baking to handling it to the customer, you constantly feel worried. That’s why your selection of cakes boxes must be based on good research and logic. So, how are you going to choose cake boxes next time? Is your search any better now?
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