Carolyn Chandler will discuss how play isn't just for kids and heavy gamers. Anyone with a FourSquare account knows that - and the stickiness of a badge and a leaderboard. But a good, playful user experience isn't about those surface elements either- it's about creating an environment with well-understood rules, meaningful objectives, and a sense of fun. Whether you're trying to encourage people - or yourself - to save money or to lose weight, a focus on game mechanics and play could be trump card you're looking for.
In this session we'll discuss case studies in playful design, to show how it's been used for a variety of goals:
Connecting customers with brands by providing a story they can
participate in Engaging children in self-motivated learning, at ages where many are
at risk of dropping out Increasing personal health and wellness The Speaker: Carolyn Chandler
Carolyn Chandler was recently named one of Crain's Chicago Business Tech 50 (http://www.chicagobusiness.com/article/20120922/ISSUE02/120929941/meet-chicagos-tech-50). Carolyn leads the user experience team at Chicago digital agency Manifest Digital (http://manifestdigital.com/). She's also a connector for the community: she teaches UX design atStarter League (http://www.starterleague.com/), helped launch Chicago's chapter of the Interaction Design Association (http://www.ixda.org/), and recently directed the WebVisions (http://www.webvisionsevent.com/) Hackathon for Social Good, an event in which programmers and designers donate time to work on projects that benefit nonprofit organizations.