Finding Gaps in Your User Experience With Mental Models
How do we use the right research tools and approaches to get at the the proper depth of understanding to solve the toughest design challenges? A mental model is one approach that provides us with both depth and breadth about how people think about engaging your product. The model guides design decisions according to how people do things in the broader context of their goals and highlights gaps in the experience with your product.
Brian Winters is a design researcher and user experience consultant at Manifest Digital in Chicago, IL with over 12 years experience in user-centered design. Brian works to connect his clients with the human aspects of their customers so they develop a strong sense of empathy and understanding. By deeply understanding their customers, organizations can begin shift their own internal perspective beyond incremental improvements and achieve leaps in innovation.