Design has a tremendous impact on a book’s appeal and marketability. If your goal is to sell your book, then great design--especially cover design--will be one of the most critical parts of your marketing strategy.
Hiring a professional book designer to create your cover and format your manuscript’s interior will make your book attractive to readers and set it apart from poorly designed self-published books.
Chicago book designer Merle Welkomer joins us on March 7 to discuss the fundamentals of book design, including:
• Overview of the book design process for print and ebooks
• Benefits of hiring a professional book designer
• How to choose and work with a book designer
• What you can expect to pay for professional book design
• How to prepare your manuscript design
DIY designers will benefit, too, by learning book design fundamentals and best practices from an expert.
Join us and learn how to harness the power of design to help sell your book.
Merle Welkomer is an art director and book designer who works with small- to medium-sized publishers and independent authors. She believes designing a book is an act of partnering with authors to tell their stories and realize their vision. With 20 years of editorial and publication design, she trusts the power of images and their ability to tell the story. Merle has a Master of Fine Arts degree from The School of the Art Institute of Chicago and favors a multidisciplinary approach to digital imaging. She uses a combination of painting, photography, and printmaking with one aim—to create a compelling cover image that draws potential readers. When asked what is most rewarding about designing books she says, “Getting to read them. I learn something new every time.”