Past Meetup

Author Branding 101: How to Brand Your Book and Yourself

This Meetup is past

46 people went

Chicago Public Library Lincoln Park Branch

1150 W. Fullerton Avenue · Chicago, IL

How to find us

We'll be in the auditorium room -- walk past the checkout desk, turn right, walk to the end of the hall, and turn left

Location image of event venue


Author branding is one of the most overlooked facets of strong book marketing. While marketing helps you get your message out, author branding makes sure you have a good message to communicate in the first place. Unfortunately, many authors don't have a clear brand and are spending money on ineffective marketing as a result. With this presentation, Sylvia Frost will help authors understand how to brand their books and themselves, so that they can reach the right readers in the right way and sell a lot of books in the process.

Sylvia will cover:

o What an author brand is

o Why all authors, from first-timers to best-sellers, need strong author branding

o What elements make great visual identities for authors and their books, including book covers and interior layout, author websites, Facebook banners, and book trailers

o How to know which elements to focus on

The meeting will be held at our usual location: the Lincoln Park Library, 1150 W Fullerton. It’s about four blocks west of the Fullerton CTA station, and the Fullerton bus stops nearby. There is a small parking lot next to the library and metered street parking in the area.

We’ll be in the library’s Auditorium Room: Walk past the front desk, turn right, walk to the end of the hall, and turn left. The meeting starts at 6:15pm, but feel free to come early to chat and network.

After the meeting, we'll adjourn to The Monkey's Paw at 2524 N Southport for self-pay food and drinks. We'd love to have you join us so we can continue the conversation about author branding.

Speaker bio:

Sylvia Frost is an award-winning ebook cover designer ( with experience in every genre and format. She's designed covers for New York Times best-selling romance authors like Viola Rivard and VM Black, helped launch fledgling indie authors with consulting and visual identity work, and even created assets for successful traditionally published authors who needed social media and web support. You can see her work here: