The biggest challenge that all entrepreneurs face—but especially authors—is that the thing you’re selling is also a thing that you CREATED. This makes putting it out into the world extremely scary. The rejection, if it comes, is that much more painful, because it's a part of you. Talking about how great it is (i.e., writing sales copy) is that much harder, because you created it
As an author, you want people to like you & like your books. But if you employ a bunch of pushy sales tactics, won't that just make them dislike you? To say nothing of the fact that selling is such a different skill than writing bookish—are authors supposed to be good at both?
This presentation will help you bridge the gap. Julia Kline will teach you how to get people to read your books, without you having to actually SELL them. She does this by sharing a paradigm shift she calls Sleaze-Free Selling.
Julia Kline (http://juliakline.com/about/) is a sales, success and mindset coach, whose work focuses on removing the real obstacles to success—namely, the ones inside yourself. Her career has spanned numerous industries, including direct sales and real estate. Her first book, The Entrepreneur’s Guide to Sleaze-Free Selling (http://www.amazon.com/Entrepreneurs-Guide-Sleaze-Free-Selling-Obnoxious/dp/0615844707/ref=sr_1_4?s=apparel&ie=UTF8&qid=1461611822&sr=8-4&keywords=julia+kline), became an Amazon bestseller shortly after it was released in January 2013. She now runs a thriving online business selling books, digital courses, and group coaching programs, in addition to her private coaching and consulting clients. She has been interviewed on NBC news and speaks to business audiences around the world.